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TMCNet: Steinway Lyngdorf Selects Performance Media Industries, Ltd. as Home Theater Consulting Agency of Choice

[September 18, 2008]

Steinway Lyngdorf Selects Performance Media Industries, Ltd. as Home Theater Consulting Agency of Choice

NEW YORK --(Business Wire)-- Steinway Lyngdorf, the company which created a new standard in the global audio industry with the introduction of the Steinway & Sons Model D Music System in September 2007 and recently introduced a series of extraordinary Home Theater Sound Systems in September 2008, and Performance Media Industries, Ltd. (PMI), a firm of highly trained engineers specializing in room construction, acoustics and audio/video system design for high-end home theaters, announced today a special partnership to expand the market reach and extend the services of both heralded brands in a unprecedented alliance.

Through this partnership, Steinway Lyngdorf's dealers and customers will gain access to PMI's superlative services in the design and calibration of home theater environments. PMI's team of engineers and Steinway Lyngdorf's revolutionary technology will ensure the fusion of master craftsmanship, perfected technology and exquisite design in every home theater. Lead by seasoned audio engineer, Anthony Grimani, whose prodigious career include senior positions at Dolby and Lucasfilm THX where he went onto invent the Surround EX6.1 channel audio format which debuted in Star Wars: the Phantom Menace.

"In the home theater industry, audio-video technology and environmental design go hand-in-hand," said Anthony Grimani, president and lead consultant of PMI. "At PMI, we believe in maximizing the sound and picture quality of home theaters by using the best products in an optimally designed layout. Steinway Lyngdorf's new line of home theater products delivers the truly uncompromised sound quality we demand and I am truly excited about our new partnership."

"Anthony Grimani is nothing less than a legend in the field of audio acoustics, engineering and technologies. He has played an instrumental role in the development of myriad breakthrough audio technologies, including Dolby Surround, Home THX and Surround EX that have revolutionized the home audio industry. The chance to offer our customers PMI's expertise and wealth of knowledge in the audio industry is an incredible opportunity," said Peter Lyngdorf, founder of Steinway Lyngdorf. "He has been instrumental in many processes and technologies that have defined the home theater industry, and our collaboration is one that will benefit not only our dealers and customers but the future of the industry."

The confluence of Steinway Lyngdorf's unrivaled audio systems and technologies with PMI's unequaled acoustical engineering expertise will provide dealers, installers and end users with an array of integrated services that are unprecedented in the home audio industry. The collaboration between the two firms will optimize both the performance and experience provided by Steinway Lyngdorf's home theater systems, which offer a range of modular speakers that can be mounted on-wall, in-wall or free-standing, and which establish a new benchmark in home entertainment.

About PMI (Performance Media Industries, Ltd)

PMI, Ltd. is a consulting firm specializing in the design and engineering of world-class home cinemas and professional studios. PMI has completed a broad array of projects throughout the world, including private home theaters for famous actors, directors and producers, as well as recording studios, broadcast facilities and high-end A/V dealer showrooms. PMI provides complete design/engineering packages, calibration services and also facilitates the entire construction and implementation process of the designed room. Constantly innovating and pushing the performance level of their systems, PMI's designs are comprehensive, covering every aspect of a project that will be implemented by its A/V dealer partners, architects, interior designers and builders.

Anthony Grimani founded PMI in 1999. As a veteran of Dolby Labs and Lucasfilm THX, he played a major role in developing many of the standards for home theater. Tony has assembled a professional team with vast experience in the fields of acoustics; physics, architecture, mechanical engineering and construction. PMI designs have won many awards including the Best Overall Large Home Theater category at CEDIA Expo 2007, and their work has been featured in magazines such as Home Entertainment, Audio Video Interiors and Home Theater. PMI conducts training workshops and seminars worldwide about Home Theater Acoustics and Calibration. Please contact PMI at 415-454-2087 or visit www.pmiltd.com for more information.

About Steinway Lyngdorf

Headquartered in Copenhagen, Denmark, and founded by Peter Lyngdorf in 2005, Steinway Lyngdorf is the realization of Mr. Lyngdorf's consuming passion to create the finest products in the audio industry, without any compromises and without precedence. The company is focused on the design and manufacture of innovative high performance digital audio systems that successfully combines design artistry, finest craftsmanship with perfected technology. The partnership between Peter Lyngdorf and Steinway & Sons resulted in the formation of the privately-held Steinway Lyngdorf Holdings Audio A/S and the introduction of its signature product - the Model D Music System. The Model D Music System is the standard bearer - delivering craftsmanship, enduring quality and value, as well as unmatched musical experience to its audience. In 2008, this legacy is now enhanced with the launch of the Model C Music System as well as the introduction of the finest Home Theatre Sound Systems - Architectural Speaker Systems - Model M series and Grand Speaker Systems - Model LS series.

Through products which offer the distinctive fusion of design and technology, uncompromising quality and enduring value, Steinway Lyngdorf delivers truly extraordinary experiences to discerning customers globally.

(www.steinwaylyngdorf.com)

*Dolby and Lucasfilm are trademarks of their respective owners

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