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TMCNet: AT&T Introduces SEC Mobile, Offering Fans a One-Stop Destination for SEC Football

[September 16, 2008]

AT&T Introduces SEC Mobile, Offering Fans a One-Stop Destination for SEC Football

ATLANTA, Sept. 16 /PRNewswire-FirstCall/ -- AT&T announced today that it is offering fans of the Southeastern Conference an exclusive mobile destination -- SEC Mobile -- for SEC news, games, trivia and contests that bring them closer to their favorite conference, school and sport. Accessing the interactive portal is as easy as texting SEC to 567890 from an AT&T handset.

Through the robust portal, AT&T customers can make their voice heard and vote throughout the season for the SEC's All-Time Greatest Team, choosing from 32 of the greatest teams to hit the field during the past 75 years of SEC football to select the ultimate team. Check out the latest seeded matchups online at http://www.mysecmobile.com/ and then vote via an AT&T handset. In addition, each week, AT&T will post the SEC Matchup Challenge, which will challenge fans to test their SEC knowledge to correctly pick the winner of each week's SEC matchups. Fans can also test their SEC history and team knowledge by participating in the weekly SEC Legends Trivia, with five questions per week.

AT&T is also offering fans the chance to win great prizes in the AT&T Where Legends Live Sweepstakes, which includes a grand prize of two tickets to the SEC Championship and the BCS game in which the SEC champion plays. Other prizes include a trip for two to the SEC Championship game, Samsung handsets, AT&T gift cards and SECStore.com gift certificates. Every SEC text to 567890 is an entry into the Where Legends Live Sweepstakes. In addition, every vote for the SEC's All-Time Greatest Team, each pick in the SEC Matchup Challenge and every trivia question answered serves as an entry into the sweepstakes.

"We are a proud sponsor of the Southeastern Conference, and have developed comprehensive programs to support that sponsorship and show our enthusiasm for the SEC," said Steve Sitton, regional president for AT&T's wireless operations in the southeast. "SEC fans match our passion for football and we are happy to offer them SEC Mobile content that brings them closer to the sport and offers inside peeks into the best conference in college football."

AT&T is the official telecommunications sponsor of the SEC and a presenting sponsor of SECSports.com.

Through SEC Mobile, AT&T offers fans exclusive video and news via CV, an on-demand streaming video service that offers a comprehensive library of mobile video content and available only on their AT&T handsets. This Week in the SEC features players of the week, weekend previews and highlights from the game of the week.

In addition, SEC Mobile offers users video clips from ESPN, Fox Sports College Football, College All-Access and SEC and NCAA Football News.

Official AT&T Where Legends sweepstakes rules can be found online at http://www.textrules.com/sec. AT&T CV requires a MEdia Max Unlimited or MEdia Net Unlimited bundle. Details on AT&T's MEdia Net bundles and other offers are available at http://www.att.com/wireless.

About AT&T
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

AT&T Inc.

CONTACT: Dawn Benton of AT&T, +1-404-927-2995, mobile, +1-404-202-6335,Dawn.benton@att.com

Web site: http://www.att.com/

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