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TMCNet: DeviceMine v3.0 - Mobile Device Database Eases Device Fragmentation Challenge for Mobile Content and Developer Community

[July 24, 2008]

DeviceMine v3.0 - Mobile Device Database Eases Device Fragmentation Challenge for Mobile Content and Developer Community

(Canada Newswire English Via Acquire Media NewsEdge) Attention Business/Technology Editors

POOLE, England, July 24 /CNW/ - WDSGlobal has made it easier, and cheaper, for mobile content developers to access its market-leading database of mobile device capabilities by offering a series of specialized 'content packs'.

DeviceMine v3.0, launched today, tracks up to 530 different characteristics for mobile devices in its database; including physical characteristics, browser information, media support and native application environments. Armed with this information, mobile developers are able to navigate the complexity of device fragmentation and optimize their content and applications according to individual device types.

The latest version of DeviceMine offers improved information around media and content delivery; including video streaming, audio codecs and bitrates as well as FlashLite and application runtime environments. It will also be available through a series of specialized content packs. These packs deliver a subset of DeviceMine data, offering a greatly reduced cost of entry and allowing mobile content developers to license only the data required to support their services. Five content packs are available, each focused on particular areas of the handset; Browser Pack, Hardware Pack, Media Pack, Software Pack and Device Management Pack.

With so many new handsets launched every year, differences in hardware, operating systems and displays make it a challenge for content developers to deliver a consistent and compelling user experience.

"How a piece of content performs on one device can be hugely different to how it performs on another. Differences in screen size and resolution, DRM restrictions and media support are just a handful of factors that can make or break the user experience and damage service profitability," explains Nick?Gyles, CTO of WDSGlobal's Technology Division. "DeviceMine allows content developers to tailor products according to actual device characteristics and ensure mobile content, applications and the browsing experience are always optimized."

A free demo of DeviceMine 3.0 data is available at http://www.wdsglobal.com/devicemine

Notes to editors:

From handset validation and readiness testing to device management and end-user support, WDSGlobal today offers the mobile industry's most complete solution for the management of subscribers, devices and services. The company currently counts over 100 customers, including most of the world's largest handset manufacturer and mobile operator brands, and is headquartered in Poole, UK. For more information, please visit http://www.wdsglobal.com

Tim Deluca-Smith, VP Marketing, Tel: +44(0)1202-713-725, Tim.deluca.smith@wdsglobal.com

Copyright ? 2008 Canada Newswire Ltd. All Rights Reserved.

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