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TMCNet: Riverbed Selects ForeSee Results to Measure Online Customer Satisfaction

[June 10, 2008]

Riverbed Selects ForeSee Results to Measure Online Customer Satisfaction

ANN ARBOR, Mich. --(Business Wire)-- ForeSee Results announced today that it was selected by Riverbed Technology, the technology and market leader in wide-area data services (WDS), to collect "voice of customer" feedback and measure customer satisfaction with www.riverbed.com.

"We're looking forward to maximizing the value of our website for lead generation," said Van Diamandakis, Riverbed's vice president of corporate marketing. "By selecting ForeSee Results we hope to determine which website enhancements and improvements will make our customers more likely to engage with us, return to the site, and purchase our WDS solutions."

ForeSee Results applies the scientific methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), which determines how satisfied site visitors are and what changes will have the greatest impact on key future behaviors. With ACSI methodology, ForeSee Results provides Riverbed with a credible metric of customer satisfaction, both overall and for distinct site visitor segments.

"The technology that Riverbed sells their customers is intended to accelerate business processes, make knowledgeable workers more productive and cut IT costs," said Larry Freed, President & CEO of ForeSee Results. "It's crucial that Riverbed ensures its own site is easy to navigate for visitors to quickly find the content they're looking for and effectively meets the overall needs of their web-savvy customers."

About ForeSee Results

ForeSee Results is the market leader in using online voice-of-customer data to help companies increase sales, loyalty, recommendations, and website value. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results identifies which improvements and enhancements to online marketing initiatives will have the greatest ROI. With over a quarter of a billion completed customer surveys to date, more than 30 benchmarks, and nearly 600 online measures across dozens of industries, ForeSee Results' clients include Brady, Briggs & Stratton, Kohler, Sigma-Aldrich and Yaskawa, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.

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