Contact Center Solutions Industry News

TMCNet: PurePlay Ranked Top U.S.-Compliant Poker Site

[June 05, 2008]

PurePlay Ranked Top U.S.-Compliant Poker Site

(Marketwire Via Acquire Media NewsEdge) SAN FRANCISCO, CA, June 5 / MARKET WIRE/ --

PurePlay, the largest U.S.-compliant
play-for-cash online poker destination, today announced it is logging
nearly 3 million visits a month, extending its position as the most
trafficked
U.S.-based play-for-cash online poker site. Beyond its industry-leading
traffic volume, PurePlay also continues to outpace its competitors by
awarding over $150,000 every month, for a total outlay of over $3.5 million
to date.

"We are the undisputed leader of legal online poker -- thanks to the rapid
adoption of our innovative no-risk approach to poker and because we pay out
far more cash than any other U.S.-based poker site. The millions of
players coming to our site every month validate this," said PurePlay CEO
Jason Kellerman. "It's clear why PurePlay is the #1 destination: players
can win serious cash without risking any of their own money."

Kellerman added that PurePlay's popularity has grown with its recently
launched monthly World Series of Poker*-qualifying tournaments, in which
players have a risk-free opportunity to win a seat at the upcoming Main
Event in Las Vegas. "No other U.S.-compliant play-for-cash poker site will
be sending more contenders to the 2008 World Series of Poker* Main Event
than we are," he said.

PurePlay now over 50 times larger than nearest competitor

Recent web traffic metrics gathered by Quantcast, an independent Internet
traffic ratings service, confirm PurePlay's industry leadership. According
to Quantcast, unique visitors to PurePlay in April were 1.2 million, with
its next nearest competitor logging under 25,000 unique visitors.
Quantcast further indicates the PurePlay site registered a total of
2,739,905 total visits in April, dramatically outpacing its nearest
competitor.

"These independently generated metrics corroborate what we already know
from our internal tracking -- that well over 1 million individual players
flock to our site every month, a figure that none of our competitors even
comes close to," Kellerman concluded.

About PurePlay

San Francisco-based PurePlay is the first and largest legal play-for-cash
online poker destination. Through a patented business model, PurePlay
enables players to compete for cash without ever putting their own money at
risk. The company was founded in November 2004 by Silicon Valley
entrepreneurs with venture capital financial backing. The poker site,
which launched in November 2005, has awarded over $3.5 million and today is
the largest legal online cash poker destination with over 1,000,000
players.

*World Series of Poker and WSOP are trademarks of Harrah's License Company,
LLC ("Harrah's"). Harrah's does not sponsor or endorse, and is not
associated or affiliated with PurePlay.com or its products, services,
promotions or tournaments.

Press Contacts:
CommStrat Public Relations
Wynne Ahern
(510) 658-8870Email Contact
Fontaine Roberson
(503) 729-0022Email Contact

Copyright ? 2008 Marketwire

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