Contact Center Solutions Industry News

TMCNet: Media Layers and uVuMobile Team for Advertising Solution

[April 24, 2008]

Media Layers and uVuMobile Team for Advertising Solution

(Wireless News Via Acquire Media NewsEdge)
Media Layers, a provider of real-time personalized, cross-channel and
cross-media mobile advertising, and uVuMobile, a supplier of mobile
video and audio delivery services, announced the launch of a joint
mobile advertising offering.

Based on Media Layers SMART solution, uVuMobile customers can now
provide their subscribers with highly targeted video and audio on- and
off-portal mobile advertising. Combining SMART s real-time
personalization technology with uVuMobile's robust content delivery
network and content offering. This joint mobile advertising solution
will deliver end-users a highly relevant and exciting content
experience, the companies stated.

Implementations are already underway for services such as video and
audio advertising over Mobile Radio channels and video advertising over
streaming video, both live and on-demand. This joint mobile advertising
solution is now available to all uVuMobile customers providing them the
flexibility to place ads before, during or after the chosen content,
either as an overlay, split-video image, or other options that optimize
the user experience.

We are thrilled to join forces with uVuMobile to create this innovative
offering, said Media Layers CEO, Noam Man-El. Media Layers is a pioneer
in real time, rich-media ad management. Together with uVuMobile's
extensive content delivery network and rich portfolio of content
partners, we bring to the market a comprehensive offering for creating,
managing and monetizing premium mobile ad space, while providing
advertisers with unique new channels to target their audience.

Bill Loughman, uVuMobile's CEO, said, Mobile Advertising is essential
for the establishment of sustainable business models that enable
rich-media mobile content to reach mass market usage. Partnering with
Media Layers enables us to offer our customers a very comprehensive and
unique offering that opens up new business models ensuring an optimal
user experience. Utilizing SMART s real-time approach, users are
targeted with ads that are relevant and valuable to them, which
translates into the highest satisfaction and response rates. For the
advertisers and service providers, this means superior ROI and maximum
revenues, respectively.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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