[March 20, 2008]

Ferris Research and Abaca Technology Corporation Hold Anti-Spam Webinar

When:  April 16, 2008, at 11:00 a.m. Pacific Time
    (2:00 p.m. Eastern Time)
What:  Topic - Why Today's Spam Filters Fail
    Spam isn't just a big nuisance; it's big business as well.
    So why is spam persisting?
    Ferris Research estimates that spam will cost $140 billion
    worldwide in 2008, of which $42 billion will be in the
    United States alone. If you compare these numbers with
    Ferris's 2007 estimates of $100 billion and $35 billion,
    you'll see that the cost of spam has increased
    substantially over 12 months.
    This webinar will address a number of issues relating
    to the proliferation of spam, including:
    -- Who are the spammers behind this black market, and
     how do they operate so successfully?
    -- A 95%, 96%, 97%, and even 98% spam catch rate sounds
     great to organizations being inundated by spam. But is
     such a solution really as effective as it seems on the
     surface?
    -- If the catch rate is too low to effectively eliminate
     spam, are we giving spammers an economic incentive to
     continue their attacks?
    -- An effective solution should result in a measurable
     decline in spam -- and that's not what's happening
     worldwide. What's behind the delay?
    -- As spam volumes continue to grow, the need for a spam
     filter that consistently achieves significantly more
     accurate filtering with very few and easily
     identifiable false positives becomes more urgent.
     Is there such a solution available on the market today?
    -- Recipient reputation appears to be a promising new tool
     in the fight against spam. When incorporated into a
     system incorporating real-time centralized message
     rating, it is projected that very high levels of
     accuracy can be achieved. What kind of catch rate is
     possible?
Who:  Speakers include:
    Richi Jennings, Lead Analyst, Email Security Practice of
    Ferris Research
    Richi is Practice Leader for spam and boundary services.
    His main interests are Linux, security, spam, viruses (and
    other malware), large-scale enterprise deployments, TCO, and
    wireless. Richi has been involved with messaging and
    collaboration technologies since 1985. Previously, he was
    CTO at Samsung Contact, where he helped launch Samsung's
    "Exchange on Linux" startup. Prior to that, he was Chief
    Architect for OpenMail at Hewlett-Packard. Richi has a
    bachelor of science degree in cybernetics and computer
    science from Reading University, England. In addition to his
    role at Ferris Research, Richi is an independent technology
    and marketing consultant specializing in email, Linux,
    wireless, and computer security.
    Steve Kirsch, Founder and Chairman of the Board of Abaca
    Technology Corporation
    Steve founded Abaca in 2005 with a vision to create the
    perfect email spam filter. He has been involved with the
    Internet and high-tech companies for more than 27 years.
    Since the early 80s, Steve has founded four successful
    technology companies. Prior to Abaca, he founded Propel
    Software, the leader in Internet and email acceleration.
    Prior to that, he founded Infoseek Corporation, which was
    acquired by Disney in November 1999. While at Infoseek,
    Steve was responsible for creating many of the company's
    award-winning products, including the NetSearch service,
    Ultraseek Server, Infoseek Express, GO Guides, and GO
    Auction. Steve's first start-up was Mouse Systems
    Corporation. Afterward, he founded Frame Technology, which
    was acquired by Adobe. Steve is also an active
    philanthropist and, with his wife, Michele, started a
    $75 million foundation that donates to a wide variety of
    charitable causes.
Where: To register for the webinar, please click on the link below.
http://www.surveymonkey.com/s.aspx?sm=LPFKkdkFwOYltiQZtM_2bttw_


						


3d_3d
    Upon completion of the registration page, you will receive
    information for accessing the webinar.
We look forward to seeing you at the webinar.

[ Back To Contact Center Solutions Homepage's Homepage ]