Contact Center Solutions Industry News

TMCNet: Canadians Looking for Action This Season

[November 30, 2007]

Canadians Looking for Action This Season

(Canada Newswire English Via Thomson Dialog NewsEdge) Attention News Editors

The Hunt Is On For Canada's Ultimate Action Fan - with a $10,000 reward

MISSISSAUGA, ON, Nov. 30 /CNW/ - Scoring some action is a priority for over half of Canadians this holiday season - on-screen action, that is. According to a recent Panasonic poll, 54% want to feel the need for speed by watching an action movie during the holidays. And it's no surprise more men than women are looking for an action fix. But which movies pack the best action punch? Leading Canadian film critics share their picks to settle in with on a cold night with a warm mug of eggnog.

Indiana Jones vs. John McClane

Movie experts, including Canada AM's Richard Crouse, CBC's Jelena Adzic and National Post's Chris Knight were charged with the difficult task of narrowing down a list of their top five action movie picks - and from there, the public cast their vote. What movie came out on top? The 1981 classic that launched the Indiana Jones legacy, Raiders of the Lost Ark won out for best action. Die Hard (1988) was on its tail, and The Matrix (1999), Rocky (1976) and Scarface (1983) all scored high to round out the top five list for on-screen movie action.

"Action movies are so popular because they appeal to our in-bred notions of good and evil; right and wrong," says Richard Crouse, film critic for CTV's Canada AM. "The plots are generally simple, there's a bad person and there's a good person and after some back and forth the good person is going to come out on top. The hero may be bloodied and bruised, but they're inevitably going to win, and I think that appeals to the innate goodness in us all."

And just how do Canucks get their action fix? Forty-eight per cent like to curl up on the couch with a snack, while 23% prefer to dim the lights and crank the volume to get into the mood. Socializing is important - 25% enjoy getting together with friends to share the thrill of action, and we're starting to go high-def, with 19% saying they prefer their action in high definition.

Calling all action enthusiasts!

Movie aficionados have a chance to show their passion for action starting tomorrow, as Panasonic launches the hunt for Canada's ultimate action fan! The reward? A $10,000 action lover's dream: a 50-inch VIERA high-definition plasma television and home audio system to screen their favourite action scenes, plus a trip to the TELUS presents the Whistler World Cup event in February 2008 to catch all the action up close. During their stay, the winner and a guest will attend the World Cup Gala and have a chance to ski or snowboard at the renowned Whistler Blackcomb Mountain. Panasonic Canada is the Official Consumer Electronics Sponsor of Alpine Canada Alpin.

To enter, entrants visit www.panasonicactionfan.ca and upload a video, up to one minute in length, showcasing why they should be crowned the ultimate action fan. The contest runs from December 1st, 2007 to January 7th, 2008 and is open to residents of Canada, excluding Quebec.

Plasma + Action = The perfect on-screen couple!

Plasma televisions provide the ultimate movie-watching experience, thanks to their ability to display higher than HD standard resolution for remarkable clarity even in fast-moving scenes. Panasonic's four VIERA plasma product lines - PX75, PZ77, PZ700 and PZ750 - offer screen sizes from 42-inch up to 65-inch, plus the world's largest plasma display at 103-inches.

"VIERA plasmas are built for speed, meaning movie and sports lovers can enjoy all the action clearly and at full speed," says Barry Murray, Director, Panasonic Display and A/V Entertainment Group. "And since 61% of Canadians think it is important to see all the action in a movie or sporting event clearly, even in the fastest scenes, we're committed to creating the best home entertainment experience available."

Tenth generation panels offer outstanding picture quality and display fast motion clearly, even in the most explosive action scenes, thanks to Full Time HD, which helps to stabilize and control an image as it moves quickly across the screen. This is of particular importance to sports and movie fans, because as soon as motion is displayed on screen, all flat panels lose some resolution. In fact, LCD screens can lose up to half of their resolution in fast action - not exactly the most fulfilling high definition experience. On a large screen television, maximum resolution is essential; and with a VIERA plasma featuring Full Time HD, the result is a crystal clear picture every time.

Panasonic display products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of electronic and electric products for consumer, business, and industrial use. All prices are in Canadian dollars. Consumers seeking more information on the company's products can call Panasonic's Customer Care Centre at 1-800-561-5505 or access Panasonic's home page at www.panasonic.ca.

*This independent survey was conducted by Decima Research in November 2007. This national sample of 1,000 Canadian adults 18 years or older is accurate within +/- 3.1 percentage points.

Nicole Paara, Environics Communications, (416) 969-2831, npaara@environicspr.com; Frances Manlucu, Environics Communications, (416) 969-2715, fmanlucu@environicspr.com

Copyright 2007 Canada Newswire Ltd. All Rights Reserved.

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