Contact Center Solutions Industry News

[January 09, 2007]

ActivePoint Forges New US Channel With The Catalog Consultancy

NEW YORK --(Business Wire)-- ActivePoint (www.activepoint.com), leader in contextual search and smart online catalogs, is partnering with The Catalog Consultancy, a full service mail order, Internet and direct marketing consulting organization, to forge a new channel in the US, helping retail clients increase their online sales conversion rates to double digit ranges.

The relationship will involve ActivePoint's complete product line including the TX5 Discovery Engine, a search and guidance system that emulates the human communications process, and the EasyFlip E-catalog, an intuitive online system that allows customers to browse and easily compare products just like flipping through a paper catalog.

"If you want to increase your sales conversion rates, you need to deliver the right information at the right moment that will speed buying decisions and make purchasing easy," said Sid Kerber, President of The Catalog Consultancy, of Boca Raton, Florida (www.catalogconsultant.com). "ActivePoint delivers a powerful combination of contextual search and visuals that has proven itself with online retailers of all sizes as the fastest way to significantly increase sales," added Kerber.

"The Catalog Consultancy's range of blue chip retail catalog experience makes them a strong channel partner for ActivePoint," said Moshe Ofer, CEO of ActivePoint. "The company immediately grasps the value that our easy to deploy system has on sales conversions and client profits," added Ofer.

About The Catalog Consultancy

The Catalog Consultancy is a full service mail order, internet and direct marketing consulting organization, founded in 1980, and offering catalog companies a broad range of promotional and operational services. Product areas include apparel, shoes, jewelry, housewares, sporting goods, food, gifts, vitamins, crafts and other consumer products.

About ActivePoint

ActivePoint, the technology leader in contextual search and smart online catalogs, is based in New York, NY with development facilities in Netanya, Israel. ActivePoint's TX5(TM) Discovery Engine is a contextual relational search and guidance system that emulates the human communications process. ActivePoint is a subsidiary of ActivePoint Inc., a Delaware holding company. TX5(TM) is a trademark of ActivePoint Inc. ActivePoint is a registered trademark of ActivePoint LTD. For more visit www.activepoint.com.

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