Oracle makes first investment in Israeli co

(Israel Business Arena Via Thomson Dialog NewsEdge)Software giant Oracle (Nasdaq: ORCL) has made its first investment in an Israeli company. Through its Israeli branch, Oracle will invest several hundred thousand dollars in start-up Yadata Ltd., which is developing segment relationship management (SRM), a niche of the enterprise customer relationship management (CRM) market, Oracle's area of business.

Last summer, then-Minister of Industry, Trade and Labor Ehud Olmert signed a cooperation agreement with Oracle president and CFO Safra A. Catz, during her visit to Israel. Under the agreement, Oracle undertook to invest several million dollars in a number of Israeli start-ups every year. For its part, Israel's Office of the Chief Scientist undertook to invest up to NIS 250,000 in these companies through its Tnufa - Startup Promotion Program.

Yadata was founded in 2005. The company's software is designed to discover and management market segments. Based on a search engine, the system is designed to discover consumer behavior patterns and sort them into segments. The engine can analyze companies' quantitative databases on the basis of hundreds of variables, in order to create clusters.

Yadata predicts that the SRM market will account for 10-20% of the total CRM market. Given that IDC predicts that the CRM market will reach $12 billion in 2008, Yadata CEO Amir Peleg believes that the company can achieve $250 million in sales within six years, assuming a 20% share of the new SRM market.

In November 2005, Yadata announced that it was installing its system at a large Israeli communications company. The company plans to reach maturity in two or three vertical markets and to enter foreign markets within a few quarters.

Published by Globes [online], Israel business news - www.globes.co.il - on April 24, 2006

Copyright of Globes Publisher Itonut (1983) Ltd. 2006

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