Contact Center Solutions Industry News

[December 23, 2005]

Veggie Costly

(The Times of India)OH-NION! Rain reign wreaks havoc on green terrain.

Blame it on the rains. If 26/7 wrought havoc at Mumbai, the deluge of 20/10 in Kolkata, has our grey. How green was our valley prior to that!

"Since we have to 'import' onions, potatoes, tomatoes from different states, the prices of these items had skyrocketted post 26/7.

This was again affected by the rains in and around Kolkata when distribution was hit very badly," says Prabhat Das of West Bengal Joint Committee of Trade Bodies.

"About 20,000 hectares of vegetable growing land in North and South 24-Parganas and East Midnapore were inundated due to 20/10.

Vegetables for Kolkata, still have to be brought in from districts of North Bengal. The scarcity will trigger a sharp price rise," said D Konar, director of agriculture.

Zubin Malhotra, marketing pro, says, "People tend to assume that Punjabi hai to chicken tandoori toh khata hi hoga. And though I have now been in the city for more than a year, things haven't changed much.

Even the city restaurants do not have much variety when it comes to veg food. Recently, I visited one of the oldest restaurants on Park Street and opted for the continental menu only to find that they have three/four veg dishes," exclaims Zubin.

Maitryee Dasgupta, a housewife, thinks alike. "Today, even partly rotten palak saag comes for Rs 12. It will be cheaper if I put my family on a non vegetarian diet for some time."

"Crisis is aggravated mainly due to hoarders. The government has cracked down on such offenders and now the price is well under control. The price of onion which leaped to Rs 30 - Rs 35 has come down to Rs 10-12," says minister Naren De.

So, till the beginning of next year there's not much hope for veggies, except for the fact that "we are keeping tab on the situation," concludes De.

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