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[February 28, 2005]

Search Engine Strategies Conference & Expo 2005 Exhibitor Profiles; Premier Event for Search Engine Marketing Event to take Place in New York City

NEW YORK --(Business Wire)-- Feb. 28, 2005 -- Search Engine Strategies Conference & Expo takes place Feb. 28 to Mar. 3 at the Hilton New York in New York City.

For in-depth information about the event visit http://www.jupiterevents.com/sew/winter05/index.html.

Below are profiles from Search Engine Strategies Conference & Expo exhibitors; breaking news releases are available at http://www.tradeshownews.com, Business Wire's trade show, conference and event news resource. Business Wire is the official news wire service for Search Engine Strategies Conference & Expo. -0- *T Company: 888.com Official Affiliate Program Booth/Stand: 2412 Media/Investor Relations Contact: Shelly Wajcfeld Phone: +972-3-710-3768 E-mail: vipaffiliates@casino-on-net.com Web: http://affiliates.888.com Product description: The 888.com Official Affiliate Program offers YOU the chance to CASH IN on the most successful and profitable online industry. Casino-on-Net is the flagship product of 888.com. As an affiliate you can earn up to $300 for each new sign-up, or share in as much as 35% of the Casino's revenues. Pacific Poker, fast becoming the most popular online Poker Room, earns its affiliates up to $200 for each new sign-up, or as much as a 30% revenue share. Company description: 888.com, the most powerful and respected name in the online gaming industry features Casino on Net and Pacific Poker, offering the most thrilling and innovative online gambling experience. As our affiliate you'll receive unequalled support & assistance, access to real time reporting and absolutely prompt payments. Thanks to our highest quality products, huge promotions and unbeatable sign-up bonuses, conversions are sure to soar! Company: BeyondROI Booth/Stand: 2508 Media/Investor Relations Contact: Avi Engelman Phone: 954-456-5000 E-mail: info@beyondroi.com Web: www.BeyondROI.com Product description: -- Paid Inclusion XML Feed Programs -- Paid Search Management -- Natural Search Optimization -- Shopping Feed Management -- Contextual Marketing -- Website Design -- Search Analytics Company description: BeyondROI is a leader in eBusiness revenue optimization, specializing in search engine marketing services that maximize website Return On Investment. Company: eXact Advertising Booth/Stand: 1301 Media/Investor Relations Contact: Sarah Hofstetter Phone: 646-432-4899 E-mail: press@exactadvertising.com Web: www.exactadvertising.com Product description: Since 2000, eXact Advertising has helped advertisers maximize their online marketing budgets by providing highly targeted messages to consumers and businesses. Today eXact delivers four distinct performance-based services: Search Engine Marketing Solutions; Paid Listings Bidding Engine; Lead Generation Services; and Display Contextual Network.eXact helps marketers build valuable relationships with consumers and businesses. Company description: Since 2000, eXact Advertising has helped advertisers maximize their online marketing budgets by providing highly targeted messages to consumers and businesses. Today eXact delivers four distinct performance-based services: Search Engine Marketing Solutions; Paid Listings Bidding Engine; LeadGeneration Services; and Display Contextual Network.eXact helps marketers build valuable relationships with consumers and businesses. Company: Hitwise Booth/Stand: 2228 Media Contact: Lizzie Babarczy Phone: 212-380-2910 E-mail: lizzie.babarczy@hitwise.com Web: www.hitwise.com Product description: Hitwise Search Intelligence is an industry first search marketing tool that is essential for any company with a Web presence. Based on the Internet usage of more than 25 million Internet users across six international markets, the Hitwise Search Intelligence tool is the most robust service of its kind--reporting on which keywords surfers use across 60,000 websites, and over 160 industries, on a market-by-market basis. Company description: Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Company: IMPAQT Booth/Stand: 1416 Media Contact: Kristin Beltramini Phone: 978-474-1900 E-mail: kbeltramini@pancomm.com Web: www.impaqt.com Product description: The IMPAQT Intelligent Landing Page (ILP), designed to work with paid search, will allow companies to dynamically deliver a targeted rich media landing page containing multiple video, audio and/or interactive Flash applications when the searcher selects a Paid keyword ad. The ILP automatically captures both click-stream and on-page analytics in real time as the searcher enters and interacts with the page. Company description: Founded in 1999, IMPAQT provides a comprehensive blend of data integration, proprietary tools and consulting to enable more informed decisions for its clients. The company has been at the forefront of change within the industry, going beyond traditional search engine marketing by utilizing advanced business performance and business intelligence technologies to maximize corporate opportunities. Company: Interchange Corporation (ePilot) Booth/Stand: 2413 Ticker Symbol & Exchange: INCX (NASDAQ) Media Contact: Cameron Triebwasser, Media Relations Investor Relations Contact: Doug Norman, CFO Phone: (949) 784-0800 E-mail: investor@interchangeusa.com Web: www.interchangeusa.com Product description: Interchange serves the sponsored listings of local and national advertisers from its ePilot(TM) AdCenter and Local Direct(TM) search and advertising platform. These listings are served in response to consumer search requests from its Search Distribution Network of over 290 search engines and websites that process over nine billion searches per quarter. Company description: Interchange Corporation (NASDAQ: INCX) provides paid-search services that enable businesses to reach consumers through targeted online advertising. For more information, visit www.interchangeusa.com. Company: LookSmart Booth/Stand: 1013 Ticker Symbol & Exchange: Nasdaq: LOOK Media Contact: Carm Lyman Investor Relations Contact: Jennifer Jarman Phone: 530-546-5488 E-mail: carm@Lymanpr.com Web: www.looksmart.com Product description: LookSmart's search marketing program, LookListings, delivers targeted sales leads to online businesses. Each click delivered flows through LookSmart(R) TrueLead(TM), a rigorous traffic purification process. Company description: LookSmart is a leader in commercial search services and a developer of innovative web search solutions. LookSmart provides users with highly relevant search results, both on its own properties (LookSmart.com, FindArticles, Net Nanny, WiseNut) and through an extensive network of portals and ISPs including Lycos, InfoSpace (Dogpile, Excite, WebCrawler, Metacrawler), CNET, Cox Internet, Mamma.com, Apple's Sherlock and U.C. Berkeley. Company: Range Online Media Media Contact: Michelle Jackson, Jason Policastro Phone: 610-642-8253 ext.18 E-mail: michelle@gregoryfca.com Web: http://www.rangeonlinemedia.com Product description: Range Online Media delivers high-yield results for retailers and marketers through a suite of customized online marketing services, including natural/organic search optimization, strategic planning, performance optimization, pay for placement, XML data feed management, site usability analysis, online media planning and buying, creative services, rich media design and implementation, custom Web site reporting, and campaign tracking and analysis. Company description: Range Online Media, founded in 2001 by Cheryle Pingel and Misty Locke, was quickly established as one of the leading search marketing agencies, providing award-winning strategies to help multi-channel an online retailers expand their presence in the online marketing space. With offices in TX, CA, and NY, Range services clients such as Travelocity, Pier 1 Imports, Wyndham Resorts and Hotels, Toshiba, CompUSA, CitiFinancial Auto and others. Company: The Search Agency Booth/Stand: 2226 Media/Investor Relations Contact: David Hughes, CEO Phone: 310.907.5404 E-mail: pr@thesearchagency.com Web: www.thesearchagency.com Product description: The Search Agency's mission is to provide results-oriented Search Engine Marketing (SEM) and Search Engine Optimization (SEO) services. In order to achieve optimal results, we use proprietary technology combined with strategy development and implementation according to each partner's goals. Company description: The Search Agency is a full-service SEM firm that focuses on strategic search marketing execution through our expertise and cutting edge technology. Headquartered in Los Angeles with offices on both coasts, The Search Agency is a profitable, privately held company comprised of employees with extensive industry, academic and technical experience. Company: SendTraffic.com, Inc. Booth/Stand: 2027 Ticker Symbol & Exchange: TRFX Media Contact: Steve Jacoby Investor Relations Contact: Greg Byrnes Phone: (516) 887-2600 E-mail: greg@sendtraffic.com Web: www.sendtraffic.com Product description: SendTraffic.com, Inc. offers a robust suite of interactive marketing tools focusing on Search Engine Marketing. Our technologies include, MarketingDashboard, a complete bid management ROI technology, with API integration into all major PPC engines. Our SEM strategies include Flat CPC & CPA modeling, search media, CPCPoint Proprietary XML Inclusion Feed, Featured Site Positions and Co-branded search campaigns. Company description: SendTraffic, founded in 1999, a division of Traffix, Inc. (NASDAQ:TRFX) is a full service interactive marketing firm specializing in Search Engine Marketing, Lead Generation and Targeted Vertical Marketing. Our people, experience and proprietary technologies make SendTraffic the leader in SEM. Our performance focused approach to SEM, CPC & CPA programs guarantees results. Company: SEO Inc. Booth/Stand: 1122 Media Contact: Caroline Rubenstein Phone: 847-415-9344 E-mail: caroline@sspr.com Web: www.seoinc.com Product description: Engine Tracker is a first-in-class hosted service that monitors 18 key criteria used to rank any websites of the customer's choice. The service enables SEO specialists, marketing directors, webmasters and corporate executives to see the major factors contributing to their website rankings as well as those of competitors aggregated in one spot, track those values over time, and identify significant changes to aid their online market initiatives. Company description: Search Engine Optimization, Inc. is a professional search engine optimization firm specializing in achieving high rankings for its clients on the Internet's major search engines. SEO, Inc. has leveraged seven years of the development of best-of-breed methodologies to place more than 200 websites in top search engine positions. SEO, Inc. has offices in Carlsbad and Los Angeles, CA. For more information, visit http://www.seoinc.com. Company: SmartSearch Marketing Booth/Stand: 2510, 2nd Floor Media Contact: Becky Schol, bschol@comcast.net Investor Relations Contact: Dale Hursh Phone: 1-866-644-3134 E-mail: Dale@SmartSearchMarketing.com Web: www.SmartSearchMarketing.com Product description: SmartSearch Marketing helps clients throughout the United States maximize their search engine marketing investments through search engine optimization, pay-per-click advertising, paid inclusion and Web site conversion services. SmartSearch guarantees its pre-established cost-per-lead and cost-per-customer goals and monthly spending limits. Clients get big agency results without big agency prices. Company description: SmartSearch Marketing is a full-service search engine marketing agency in Boulder, Colo., that helps clients generate leads, acquire customers and position brands online. Founded in 1999 by Patricia Hursh, SmartSearch is known for its unique marketing perspective and traditional search engine marketing expertise. Hursh will speak at the SES NY show. Company: Urchin Software Booth/Stand: 523 Media/Investor Relations Contact: Brett Crosby Phone: (619) 235-2670 E-mail: press@urchin.com Web: www.urchin.com Product description: Attract qualified prospects and increase conversions on your site. Find out which keywords, ads, and emails resonate with prospects and have the power to convert them. Understand what works about your site and what turns visitors away. From Geo-targeting to advanced segmentation, and keyword analysis to funnel optimization, Urchin 6 is the enterprise class web analytics solution at a mid-market price. Company description: Urchin is the world's most widely deployed web analytics software, with over a million users including 20% of the Fortune 500. Founded in 1995, Urchin Software Corporation offers award-winning web analytics software and on demand services for businesses of all sizes. Urchin is the choice of most of the world's large hosting providers and is the acknowledged #1 in performance, scalability, and efficiency. Please visit http://www.urchin.com. Company: WebSourced, Inc Booth/Stand: 1106 Ticker Symbol & Exchange: OTCBB: CGIH Media Contact: Andy Beal Investor Relations Contact: Gerry Jacobs Phone: 919-433-3000 E-mail: andy@websourced.com Web: www.KeywordRanking.com Product description: Full search engine marketing solutions. Search engine optimization, paid search management and interactive advertising. Company description: WebSourced's KeywordRanking.com is the world's largest and most successful search engine marketing company. Our 135+ employees offer the very best in expertise, experience and customer service to more than 1,300 satisfied clients, including Motorola, CitiFinancial, NBC, DeWALT and Black & Decker. Our professional approach to search engine marketing ensures that nearly 100% of our clients enjoy top search engine positioning, using spam-free technology. *T


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