Industry News

[September 14, 2004]

United Way of America Improves Service to National Companies and Enhances Fund Raising for Key Initiatives with

SAN FRANCISCO, Calif. --(Business Wire)-- Sept. 14, 2004 -- and Provides Complementary Licenses as Part of Ongoing Global Initiative to Help Non-Profit Organizations Improve Business Management (NYSE:CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced that United Way of America is using's award-winning CRM service to foster internal collaboration and forge strong external relationships with their largest corporate leadership companies, donors, constituents and members. The corporate standard for the organization's national leadership office, has also helped United Way of America streamline fundraising and development processes.

Licenses were donated to United Way of America by in partnership with the The leader in fully integrating business and the community, the is chartered with a goal of donating 1 percent of profits to the community annually, 1 percent of equity to its programs and 1 percent of employee working hours to community service. To this end, the foundation has teamed with to provide's award-winning CRM service, as well as training, administration and support services, at no cost to 250 nonprofit and nongovernmental organizations worldwide. The program, which has saved nonprofit organizations millions in product and services since its 1999 launch, enables these organizations to streamline business processes in order to focus efforts on community service success.

United Way is one of the 11,100 companies of all sizes, industries and geographies that comprised the customer base as of July 31, 2004.

"'s ease of use and tight integration with Microsoft Outlook have made it easy to adopt and integrate on-demand CRM into the daily operations at our national office," said Michael Schreiber, executive vice president, enterprise services, United Way of America. "With, we have improved the quality of support to our national corporate leadership companies, local United Way of America members, and other United Way of America constituents and customers, while increasing the productivity of our fundraising and development teams."

United Way of America initially implemented in May 2002 to maintain contacts and accounts and track potential customers for corporate workplace solutions for volunteerism and online donations. Impressed with's ability to allow the organization to work more effectively, United Way of America significantly expanded its implementation in January 2004.

Working with Navatar Consulting Group, a consulting firm focused on streamlining non-profit operations, United Way of America quickly developed its CRM vision and a roadmap for a successful deployment. In addition to fully customizing for its fundraising and development teams' business needs, United Way of America has created self-service portals for internal teams to support its user group and help desk.

" has helped us improve service, support the generation of more financial resources for national initiatives and eventually have an even more positive impact in the community," said Schreiber.

About is the market and technology leader in on-demand customer relationship management (CRM). Through its award-winning family of products, the company provides a comprehensive suite of CRM services to help enterprises of all size, industries and geographies meet the complex challenge of managing customer information. also offers sforce, the client/service platform, to allow customers and independent software vendors to customize and integrate, as well as build their own on-demand enterprise applications. As of July 31, 2004, manages customer information for approximately 11,100 customers and approximately 168,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Polycom and SunTrust Banks. is headquartered in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit or call 1-800-NO-SOFTWARE.

About is the leader in integrating philanthropy and business. Through its goal of donating 1% of profits to the community annually, 1% of equity to its programs and 1% of employee working hours to community service, the Foundation is building a new model for corporations to better serve the communities in which they operate. The Foundation also strives to better the lives of youth by providing relevant access to technology for youth in underserved communities both domestically and abroad. The Foundation works with other corporations, youth development agencies, and NGOs to create a society in which children, regardless of socio-economic background, ethnicity or learning level, have access to technology and understand how to use it to enhance their lives. Since July 2000, the Foundation has opened over 60 Community Technology Centers across the globe serving nearly 50,000 youth and other community members; has provided nearly 10,000 hours of service to the community through's 400 employee volunteers; and supports in its efforts to offer its award winning online customer relationship management application to more than 250 qualified nonprofits globally saving them hundreds of thousands of dollars every year. It is the recipient of the national 2003 Points of Awards Award for Excellence in Corporate Community Service and the national 2003 U.S. Chamber of Commerce's first annual Corporate Stewardship Award. More information is available at

About United Way of America

United Way of America is the national organization dedicated to leading the United Way movement in making a measurable impact in every community in America. The United Way movement includes approximately 1,400 community-based United Way organizations. Each is independent, separately incorporated and governed by local volunteers. For more information about United Way, visit

About Navatar Consulting Group

Navatar Consulting Group assists nonprofit companies meet their most critical business goals. The company has significant experience helping nonprofit organizations improve fund-raising, improve quality of care and reduce costs. For more information about Navatar Consulting Group, visit is a registered trademark of, inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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