Industry News

[August 09, 2004]

Synygy and Compensation Technologies Co-Host Web Seminar on 'Driving Sales Effectiveness'

CONSHOHOCKEN, Pa. --(Business Wire)-- Aug. 9, 2004 -- Synygy and Compensation Technologies today announced that they will be co-hosting an important web seminar, "Driving Sales Effectiveness: What Sales Executives Should Expect from Sales Operations," this Wednesday, August 11, 2004, at 2:00 pm Eastern.

During the seminar, Jeff Evernham, Managing Director at Synygy, and Bob Conti, Senior Vice President at Compensation Technologies, will share insights and best practices around effective sales operations teams, identify the resources and tools available to improve sales and sales operations productivity, and outline concrete actions that attendees can take to increase the effectiveness of their own organizations. All webcast attendees will receive a checklist and self-assessment study guide that they can apply to their own organizations.

"Sales operations provides support and guidance to sales leadership, and as the sales model changes so too must sales operations," said Bob Conti of Compensation Technologies. "This seminar will help people understand that the role of a sales operations department changes based on the lifecycle of the business, evolving as the customer relationship, and the market for a product matures."

"Sales operations must move past the 'issues of the day' and focus on long-term priorities that will truly have an impact on the success of the entire sales organization," commented Jeff Evernham of Synygy. "Let people do what they were hired to do, not just be administrators."

To register for the web seminar, visit

About Compensation Technologies

Compensation Technologies ( helps companies maximize the return from their compensation and sales operations infrastructure investments. Compensation Tech provides best-in-class services for planning, implementing and supporting compensation and sales operations management processes and tools. In addition to Enterprise Incentive Management (EIM) system implementation services, Compensation Tech offers end-to-end solutions including; process analysis and design, requirements planning, business case development, administration support, and outsourcing. . To learn more about Compensation Technologies contact Victoria Flesch at 800-815-7628.

About Synygy

Synygy, Inc. ( provides software and services for creating performance-driven organizations. Synygy solutions enable companies to better execute their strategies by 'operationalizing' how they define performance, reward success, and deliver results. Synygy's award-winning Enterprise Incentive Management (EIM) solutions have been proven by independent study to pay for themselves in eight to nine months. Synygy's software was recently picked as the top-ranked EIM product in's 2003 Buyer's Guide to EIM. Based in suburban Philadelphia, Synygy's success and sustained growth were recognized when Synygy was named to the Inc. 500 Hall of Fame, reflecting Synygy's fifth consecutive inclusion on the Inc. 500.

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