|[August 30, 2004]
New Yankee Group Forecast Predicts Broadband and Digital TV Will Drive Global Consumer Services Market to $475 Billion by 2008
BOSTON --(Business Wire)-- Aug. 30, 2004 -- Switched Access Long-term Decline Is Offset by Consumer Broadband Growth Exceeding 30% Annually
In its landmark new Global Consumer Fixed-Line & Media Forecast, released this week, the Yankee Group predicts dramatic growth in broadband and digital TV, driving the global consumer services market to more than $475 billion by 2008.
The forecast demonstrates that global broadband household penetration, 3.4% in 2002, will rise to an impressive 16% by 2008. The survey summary notes the great variability of what is deemed "broadband" across the globe--the average customer in Europe getting 512 Kbps, while in Japan or Korea, 6 Mbps is not unusual. In the United States, where most customers are accessing broadband via cable modem, 1.5 Mbps is the typical speed.
"While it is clear that broadband and digital TV are having the greatest overall impact, it's interesting to note large regional differences in consumer services spending," says Boyd Peterson, Yankee Group vice president for Consumers, Media & Entertainment. "While Western European spending on calls from fixed-line phones will halve between 2004 and 2008, and will fall greatly in North America as well, fixed-line call revenue will rise strongly in some important emerging economies such as China and Brazil. It's imperative that service providers, vendors and investors understand both the global picture and local markets to build effective strategies and minimize risk."
This is the Yankee Group's first consolidated data forecast for consumer services spending, incorporating detailed information for all global regions, as well as national information for more than 20 predominant countries. The forecast is delivered in a highly customizable format, including a quarterly global summary report, an interactive currency tool that enables users to select and apply exchange rates, and an interactive extraction tool to create comparative custom views across any number of regions.
The Yankee Group (http://www.yankeegroup.com)
The Yankee Group is the global leader in communications & networking research and consulting. The company helps businesses understand the opportunities, risks and competitive pressures of developing, deploying and consuming products and services that drive communication or information exchange. Now in its fourth decade, the Yankee Group is based in Boston with offices throughout North America and Europe.
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