Adeptra Integrates Experian's MetroNet Product in to Adeptra Portfolio Manager

Adeptra, a provider of automated customer communications, announced it has expanded its relationship with Experian, the global information services company, to integrate Experian's MetroNet product into the Adeptra Portfolio Manager or "APM (News - Alert)."

Featuring an intelligent rules-based communications strategy platform, Adeptra Portfolio Manager automatically selects how to best contact customers for a high right party contact rate or "RPC."

Experian's MetroNet product, according to company officials, is a comprehensive skip-tracing database that includes contact information for more than 140 million American households and 19 million businesses.

With the integration of MetroNet and APM, Adeptra's real-time engine now includes phone number verification. Further the integration enables split-second look-up, adds new contact numbers into APM and increases the efficiency and effectiveness of outbound communication campaigns.

Automated treatments and methods are managed through rules that are customized and specific to Adeptra's customer, based on the contact strategy that is determined and managed by APM.

Dan Buell, vice president, Experian Consumer Information Services, said, "This integration differentiates Adeptra's capabilities in the marketplace and demonstrates their commitment to technology, processes and methods that deliver the most effective communication strategies for their customers."

According to Buell, integrating MetroNet's real-time look-ups provides instant time savings and return on investment for organizations that need to contact their customers with speed and accuracy.

The addition of Experian's MetroNet service complements existing third-party integrations including Experian's KIQ product for Knowledge Based Authentication services.

Tony McGivern, CTO for Adeptra, said, "We give companies the knowledge and the power to make better decisions and contact their customers more efficiently and effectively. Integrating with data sources such as MetroNet and working with leaders such as Experian is part of this ongoing commitment."

Adeptra offers Auto-resolution technology that automates key call center interactions to reduce their cost and dramatically increase performance. Applications are offered as fully integrated, industry-specific solutions for business processes such as fraud detection, payment reminders and opt-in marketing.

In April Adeptra announced its analytics platform, Adeptra Analytics, to enable financial organizations to build smarter consumer credit and risk management strategies, TMCnet reported.