Contact Centre Featured Article

December 01, 2009

GoodData Uses Dreamforce to Announce Enterasys Deal

By David Sims

TMCnet Contributing Editor

GoodData announced at Dreamforce that Enterasys (News - Alert) Networks has deployed GoodData for Salesforce CRM via the AppExchange. The product provides on-demand reporting and analysis for Salesforce CRM marketing, sales and service data.

It's billed as a way to enable users to trend their sales pipeline over time, analyze their customer data across modules, and visualize results with customized reports and dashboards.

Vala Afshar, vice president, Global Technical Services, Enterasys, said that the system is simple. “The more people that access the metrics that drive our business, the better we perform as a company,” he added.

Enterasys, the network infrastructure and security division of Siemens (News - Alert) Enterprise Communications Group, is using GoodData for sales pipeline analytics.

With GoodData, Enterasys executives, sales leaders and users alike can access customer analytics through dashboards within Salesforce CRM. Enterasys officials say they'll be extending GoodData to analyze marketing leads and campaigns as well as service tickets to get a deeper analytical view of their customers.

Roman Stanek, founder and CEO, GoodData, said that everybody should have access to customer analytics. GoodData officials like to refer to their company as the first business intelligence company born in the cloud.

In November, GoodData launched the GoodData Solution Provider Program to broaden the adoption of SaaS (News - Alert) business intelligence. The new program will enable companies to deliver customer analytics solutions to their clients.

At the time, Stanek said GoodData uses cloud computing to fix the broken economics of business intelligence. “The company is looking for partners who share this vision and can help move GoodData’s customers from initial success to broader adoption,” the company said regarding the November launch.

The GoodData Solution Provider Program provides system integrators, implementation providers and independent software vendors technical assistance and go-to-market support to deliver customer analytics solutions to their clients, Stanek said.

GoodData's initial solution provider partners have built emerging cloud computing practices, and recognize Cloud BI as the perfect complement and extension to their businesses. SaaS providers partner with Good Data to offer on-demand reporting and analytics as an add-on to their core product whereas data providers use Good Data to give customers a more flexible access to syndicated and proprietary data.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Kelly McGuire

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