Contact Centre Featured Article

January 29, 2013

Listen to Your Granny: She Just Might Help You Save the Environment


The World Wildlife Fund (WWF) has set up a National Sweater Day in Canada on February 7. In partnership with Loblaw Companies, WWF encourages Canadians to wear sweaters and turn down their heat to lower their carbon footprints.

And in case you forget National Sweater Day, you can receive a phone call from your very own granny!

These grannies are just your ordinary Grandmas or Nanas. They’re carefully selected through an audition process to join WWF’s National Sweater Day call center.

You can select your own personal granny on the National Sweater Day website. This granny will call you to remind you to wear your sweater starting on February 4 and ending on February 7 for procrastinators.

You can choose a granny from four different personality categories including Sweet, Cranky, Doting and Guilt-Tripping.

Individuals can also listen to a quick mp3 of each granny so that you can choose the sweet voice that will motivate you to grab your favorite Argyle. When you’ve made your selection, you enter your name, your e-mail address and your own or a friend’s phone number to schedule a reminder call from WWF’s Granny Call Center.

This year, a granny named Gladys is spearheading the Granny Call Center initiative. Gladys, who sports the nickname “Bubbie” and loves to play euchre, and her team of elder stateswomen will call Canadians who have booked reminders for both themselves and their friends.

According to WWF, if Canadians lowered their heat setting by 2 C for the winter, Canadian greenhouse gas emissions would drop by four megatons. In 2011, more than 1.5 million Canadians and 300 organizations participated in the Sweater Day event.

“It's really inspiring to have all of these lovely people sharing their support for the environment,” Gladys shared in a statement. “I have a feeling this is going to be a busy year for our grannies and I can't wait!”


Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, happening now in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Braden Becker


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