Contact Centre Featured Article

March 22, 2011

Gartner MarketScope Assigns 'Positive' Rating to Marketo

By Mini Swamy

TMCnet Contributor

The Gartner (News - Alert) MarketScope for CRM Lead Management has assigned a 'positive' rating to Marketo, a premier provider of Revenue Performance Management solutions that accelerates customers' marketing and sales success.

MarketScope evaluates a marketplace at and for a specific time period and depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace. The criteria are defined by Gartner and included market responsiveness, overall viability, and an evaluation of the vendors' products and services, among other criteria.

In a press release, Paul Albright, chief revenue officer at Marketo (News - Alert) spoke of the impressive performance by the company in transforming how corporations expand, optimize, and accelerate revenue growth and said that the Revenue Performance Management solution enabled businesses to interact in an enhanced manner with customers, increase marketing's contribution to top-line growth and also enhance sales productivity and success in closing business. These factors, he said were key growth drivers for its clients and have made Marketo the fastest-growing Revenue Performance Management company.

Marketo has been recognized with the 2010 CODiE award for "Best Marketing Solution," the "Best Sales and Marketing 2.0 Solution" from SellingPower, and the "Best Marketing Automation Application" by Salesforce customers on the Force.com AppExchange.

Since January 2011, more than 850 enterprise and mid-market clients globally have adopted Marketo solutions.

In a related news release, Marketo announced it was honored by salesforce.com customers with one of the AppExchange Best of ‘10 Awards. In receiving this customer choice award for Marketing Automation, Marketo joined all the winners in receiving recognition for their ability to take customer success to new levels of satisfaction. Built using the Force.com platform, Marketo is immediately available for test drive and deployment on the AppExchange.

Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell

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