Contact Center Solutions Featured Article

Research Shows Insurance Industry Lacking in Call Center Customer Satisfaction

August 07, 2007

While we often refer to the call center as its own industry, call centers are actually operating in a variety of industries and each one is often measured individually on overall performance.

According to the CFI Group’s Call Center Satisfaction Index, the insurance industry leaves much to be desired in terms of call center customer satisfaction, despite recent efforts to improve customer service in the past few years.

The report described the industry’s overall score as being 68—‘worrisome.’ The highest score went to catalog retailers who earned a score of 80, with the banking industry close behind with a 77. This index is based on a 100-point scale.

Sheri Teodoru, program director and partner at CFI group as well as the study’s author, highlighted that call centers operating in the insurance industry space can do a better job training representatives. These organizations need to make sure that the training is in place for the agents who are answering customer questions.

Not surprisingly, the study showed that customer satisfaction is closely tied to call resolution. When evaluating the insurance industry, 73 percent of respondents who reported that their issues were resolved also expressed overall call center satisfaction. This group of individuals awarded insurance organizations an average satisfaction score of 80.

For another 22 percent who reported unresolved issues, the average satisfaction score dropped to 29. Teodoru noted that while call center representatives in this industry were courteous and clearly understood, they were overall a little bit less effective in handling customer queries than some of the more successful industries that were measured.

The 2007 Aspect Contact Center Satisfaction Index (North America) revealed that consumers who have experienced an exceptional contact center interaction cite several commonalities involving agent actions, such as a quick response to inquiries or issues; providing accurate and detailed product and service information; set expectations for what will happen after the interaction and transferred knowledge to customers so they are qualified to make informed decisions.

Those contact centers that take it upon themselves to measure customer satisfaction tend to have a more customer-centric strategy in place. However, a survey conducted by ICMI on performance metrics found that one in three centers today, or 29.3 percent, do not measure customer satisfaction. This type of approach to business puts the company in a position where retaining the customer base is unlikely.

While such an approach may not be the norm in the insurance industry, the CFI Group research indicates that changes must happen to ensure that customer satisfaction continues to improve. As easy as it is to change companies, not one can afford to ignore the needs of the customer.


Want to learn more about contact centers? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.


Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.

Article comments powered by Disqus

Related Contact Center Solutions Articles

Contact Center Solutions Week in Review: Interactive Intelligence, BT and Accenture

The future is now, or at least it is coming at us fast in the Contact Center Solutions Community, and there are two great ways to be part of the industry buzz as to what is unlikely to unfold in 2015. The first is to attend ITEXPO East, January 27-30, 2014 at the Miami Beach Convention center. This is a great opportunity to be warm and more to the point, hear, see and discuss contact center issues in person with peers and subject matter experts. [ Read More ]
01/17/2015

Customer Experience: The Last True Differentiator

In Ernst & Young's Global Consumer Banking Survey 2014, customers chose "the way I am treated" as the second most important reason for trusting their banking provider, just behind the understandably important "financial stability" of their bank. Customer experience was also cited as the most common reason for opening and closing accounts, more important than fees, rates, locations or convenience. Approximately 40 percent of customers planned to open or close an account in 2014. This means banks … [ Read More ]
01/16/2015

Digital Is Driving Businesses to Offer Personal and Intuitive Customer Experiences says Accenture Report

The preoccupation with improving the customer experience (CX) by C-levels around the world has been a trend for several years. In fact, the fastest growing C-level position is Customer Experience Management Officer (CEMO) or some variation on the title. And, as CX becomes ever more important as the means to provide differentiated value, delighting existing customers and for obtaining and keeping new ones, the preoccupation will not only grow more intense in 2015, but so will the investments in t… [ Read More ]
01/16/2015

BT Launches New Personalized Video Message Service

When it comes to contact center out-reach there are two trends that everyone needs to literally and figuratively keep an eye on in 2015. They are "personalization" and "video." And, while the first may seem obvious since the goal of marketers is to make customers and prospects feel appreciated with tailored messages uniquely for them, the use of video on the outbound side of things is after many years becoming something more than a novelty. [ Read More ]
01/15/2015
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!