Contact Center Solutions Featured Article

Research Shows Insurance Industry Lacking in Call Center Customer Satisfaction

August 07, 2007

While we often refer to the call center as its own industry, call centers are actually operating in a variety of industries and each one is often measured individually on overall performance.

According to the CFI Group’s Call Center Satisfaction Index, the insurance industry leaves much to be desired in terms of call center customer satisfaction, despite recent efforts to improve customer service in the past few years.

The report described the industry’s overall score as being 68—‘worrisome.’ The highest score went to catalog retailers who earned a score of 80, with the banking industry close behind with a 77. This index is based on a 100-point scale.

Sheri Teodoru, program director and partner at CFI group as well as the study’s author, highlighted that call centers operating in the insurance industry space can do a better job training representatives. These organizations need to make sure that the training is in place for the agents who are answering customer questions.

Not surprisingly, the study showed that customer satisfaction is closely tied to call resolution. When evaluating the insurance industry, 73 percent of respondents who reported that their issues were resolved also expressed overall call center satisfaction. This group of individuals awarded insurance organizations an average satisfaction score of 80.

For another 22 percent who reported unresolved issues, the average satisfaction score dropped to 29. Teodoru noted that while call center representatives in this industry were courteous and clearly understood, they were overall a little bit less effective in handling customer queries than some of the more successful industries that were measured.

The 2007 Aspect Contact Center Satisfaction Index (North America) revealed that consumers who have experienced an exceptional contact center interaction cite several commonalities involving agent actions, such as a quick response to inquiries or issues; providing accurate and detailed product and service information; set expectations for what will happen after the interaction and transferred knowledge to customers so they are qualified to make informed decisions.

Those contact centers that take it upon themselves to measure customer satisfaction tend to have a more customer-centric strategy in place. However, a survey conducted by ICMI on performance metrics found that one in three centers today, or 29.3 percent, do not measure customer satisfaction. This type of approach to business puts the company in a position where retaining the customer base is unlikely.

While such an approach may not be the norm in the insurance industry, the CFI Group research indicates that changes must happen to ensure that customer satisfaction continues to improve. As easy as it is to change companies, not one can afford to ignore the needs of the customer.


Want to learn more about contact centers? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.


Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.

Article comments powered by Disqus

Related Contact Center Solutions Articles

CorvisaCloud: Listen to your Customers, Address Needs

A CorvisaCloud second annual customer service survey reported an improvement in customer service since 2013; while that is indeed good news, the bad news is that even though businesses profess that 'the customer is king', they don't seem to be doing enough to really wow them. [ Read More ]
10/01/2014

Sound Telecom Points out the Benefits of Multilingual Answering Service

One of the consequences of globalization is the homogenization of the world, which is responsible for companies delivering the same service in locations as diverse as South Africa and New Zealand. Another is accessibility to talent, so companies in Silicon Valley can hire engineers and computer scientists from India and elsewhere. This has resulted in the influx of foreigners in the vast majority of metropolitan cities around the world giving rise to multilingual communities. [ Read More ]
09/29/2014

Contact Center Solutions Week in Review: Capgemini on Shopper Journeys and Role of Social Media

A good way to characterize this week in the Contact Center Solutions Community is that there was a lot of sage advice to be gleaned. We also saw a projection as to how significant the cloud would be on contact center transformations and the fact that even Apple had its contact center a bit over-whelmed thanks to demand for the new iPhone 6s. [ Read More ]
09/27/2014

Contact Solutions Presents My:Time Customer Service Portal

Customers are not only demanding from their businesses that their brands offer multi-channel customer support experiences, they are also demanding that those experiences be fluid, and any deviation, anything the breaks up that user experience into unwanted pieces, can tarnish brands in their customers' minds. [ Read More ]
09/26/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!