Contact Center Solutions Featured Article

Chinese Are the Most Advanced Internet Users, Says Study

July 12, 2010

Market research firm Harris Interactive (News - Alert) recently released a paper, "Digital Influence Index Study: Understanding the role of the Internet in the lives of consumers," that suggests that China possesses possibly the world's largest and most advanced population of Internet users, with approximately 330 million people online, many of whom take advantage of a wide range of Internet-based products, capabilities and services.
In addition, the report states that the "mobility gap," that is, the difference between what capabilities are available on mobile phones and smart devices and the percentage of owners that actually use them, is smallest in China, with the Chinese using 90 percent of available capabilities, compared to the Americans, French and British who each use less than half (an average of 40 percent) of their capabilities.
New related research from the Harris Poll suggests that perceptions of the level of advancement of Chinese Internet users often differs dramatically from the reality, at least among Internet users from the U.S., Canada, Great Britain, France and Germany. 
When the Harris Poll asked people from these countries which nation's Internet users (among the U.S., Canada, the U.K., France, Germany, China, and Japan) 'are the most advanced at adopting all features and capabilities that the Internet has to offer,' less than one in ten American, British, French and German adults named China. Canadians are more aware of Chinese usage, with 17 percent placing China in the top spot-higher than others, but relatively low on the whole.
Additional analyses of the three Harris Poll surveys conducted offer deeper insight into what people think about Internet usage in their own country versus others. For instance, nearly two in three (65 percent) Americans report that the U.S. (rather than China) has the most advanced Internet users of all countries they were asked to consider. In comparison, Japan comes out on top among Britons and Canadians, at 36 percent and 32 percent, respectively. 
The analyses also indicate, however, that there may be a correlation between age and perception. For instance, younger Britons demonstrate higher awareness than their older counterparts about Americans' level of advancement, with only 18 percent of those aged 16-24 (versus 30 percent of all Britons) identifying the U.S. as the most advanced country of those considered. Younger Britons aged 16-24 also seem in better touch than older ones with regard to Chinese Internet usage, with 12 percent naming China as the most advanced country, compared to only 1 percent of those aged 55-64.
The report further says that only 27 percent of the Chinese population is online, yet the percentage represents approximately 330 million people, and they are possibly the world's broadest and heaviest users of Internet-based products. This presents savvy marketers with an enormous opportunity to exploit the Internet in creative ways to promote, sell and distribute their products and services.
A new public opinion poll conducted by Harris Interactive for Nationwide Mutual Insurance Company finds that 38 percent drivers have been hit or nearly hit by a driver distracted by their cell phone.

Trupti Kamath is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny

Article comments powered by Disqus

Related Contact Center Solutions Articles

El Centro de CenturyLink Celebrates its Thirtieth Anniversary

As CenturyLink travels down memory lane and relives its thirty years of existence, it has many reasons to be proud of its achievements. Realizing how important the Hispanic market was, committed employees, with support from the company, established a bilingual call center to provide in-language customer service to the company's Spanish-speaking customer base. After this, "El Centro de CenturyLink" was born, and from then on, there was no looking back. [ Read More ]
07/21/2014

Contact Center Solutions Week in Review

It was another eclectic week in the Contact Center Solutions Community to say the least. Not only were there nice to not new capabilities offered, jobs to be had and industry recognition, but there was also a number of items on trends and a large dose of helpful advice. [ Read More ]
07/19/2014

Santo Domingo Staging Job Fair For 5,000 Call Center Job Openings

The call center business world can have its ups and downs. The pay for some call center employees isn't good enough to lure the truly talented into the field. It can also be hard to keep a job in this field because companies tend to come and go rather quickly. Bilingual or multilingual call center workers are becoming all the rage in this business world these days. In Santo Domingo, the government has just announced that there are as many as 5,000 jobs available for those who can speak, French, … [ Read More ]
07/17/2014

Trialcard's Customer Experience Center Gets Certified as a Center of Excellence by BenchmarkPortal

For the second consecutive year, TrialCard's Customer Experience Center (CxC) has earned the Center of Excellence recognition from BenchmarkPortal , a global player in the contact center industry, providing benchmarking, certification, training, consulting and industry reports. [ Read More ]
07/17/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!