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Mongoose Metrics Partners with Unilytics to Add the Power of Call Tracking to Web Analytics

March 16, 2010

Mongoose Metrics, an enterprise-level call tracking solutions provider, has signed a partnership deal with Unilytics, a web analytics consulting firm.
The partnership, as stated, is aimed at enabling the clients of both companies to experience the power of call tracking along with analytics, both offline and online sales conversions for optimum advertising campaign.
“Our partnership creates an even more powerful tool for marketers who want a full analysis – online and offline – for every form of advertising they buy. At the most basic, yet perhaps most illustrative level, we can tell you which keywords are driving phone calls,” Bradley Reynolds, chief executive officer for Mongoose Metrics said.

“Whether you’re spending $600 or six figures each month on advertising, it’s imperative to know everything possible about your return-on-investment. With Mongoose Metrics’ call tracking technology, advertisers can finally understand who’s clicking, who’s calling, how and why,” Reynolds added.
As a customer intelligence company, Unilytics has been delivering a complete understanding of customer interactions by incorporating web analytics with cross-channel data such as email marketing, CRM, customer service and phone support.
Mongoose Metrics patent-pending phone call tracking technology integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics and Omniture SiteCatalyst. The company’s offerings also include keyword level tracking solutions for online marketers. In 2010, Mongoose Metrics introduced local and toll-free call tracking across Canada and the United Kingdom.
“We believe our customers will see tremendous advantages by integrating Mongoose Metrics into their web analytics products,” Peder Enhorning, president of Unilytics said.
“Measuring campaign conversions is critical and web analytics products do this well, except when visitors instead decide to pick up the phone and call in. Mongoose Metrics neatly fills this void and offers our customers an attractive way to better understand which campaigns are working and which are not,” Enhorning added.
Unilytics and Mongoose Metrics claims to share a number of clients and this partnership is said to leverage both companies’ existing assets to provide more value.

Jai C.S. is a contributing editor for ContactCenterSolutions. To read more of Jai's articles, please visit his columnist page.

Edited by Patrick Barnard