AT&T Among Top Five Most Inclusive Fortune 100 Companies for Hispanics

Often, the big companies score well with the customers by catering to small but influential sections of the customers. AT&T provided an example for the same when the Hispanic Association on Corporate Responsibility (HACR), one of the most influential advocacy groups in the U.S., voted AT&T (News - Alert) among the 2009 index of most inclusive companies for Hispanics.

HACR has advocated for the inclusion of Hispanics in Corporate America at a level commensurate with the U.S. Hispanic community’s economic contributions for the past 23 years. The Corporate Inclusion Index (CII) survey will measure comprehensive outreach and inclusion of the Hispanic community within our four pillars of employment, procurement, philanthropy and governance.

The HACR's 2009 Corporate Inclusion Index, which measured Fortune 100 companies and HACR corporate members on their level of commitment to Hispanic inclusion in the areas of employment, procurement, philanthropy and governance, provided the second highest score to AT&T with scores of 80 of 100. A total of 30 companies and HACR corporate members that took part in the survey were evaluated across various areas, including corporate executive leadership, corporate governance, workforce representation, community philanthropy, and supplier outreach and development.

“We're honored to be recognized by HACR for our commitment to the Hispanic community. Diversity and innovation go hand-in-hand at AT&T; we live and operate on the premise that providing opportunities for people from all backgrounds helps us meet our bottom line,' said Cindy Brinkley, AT&T senior vice president, talent development and chief diversity officer, in a release. 'Investing in our community and future company leaders is key to our success.”

AT&T supports the advancement of Hispanics in the workplace and the community as the company has an employee resource group – the Hispanic/Latino Association of AT&T (HACEMOS).

Recently, the company launched three AT&T Latino channels on Facebook, MySpace and YouTube (News - Alert), specially targeted for the Hispanic community. The service provides Spanish-speaking customers with access to the content and services they want, whenever and wherever they want it. AT&T Latino social media platforms also aim to “keep consumers up-to-speed on AT&T's entertainment sponsorships.”