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LeadMaster Teams with VisiStat to Provide New Features for Web Visitors

December 16, 2009

LeadMaster, which offers on-demand customizable CRM/sales lead management software and services for companies large and small, reportedly has partnered with VisiStat, a web site performance management firm specializing in online marketing optimization, lead generation and conversion management.

 
LeadMaster officials said that teaming the company’s CRM with VisiStat’s web tracking and lead generation tools offers customers a powerful combination.
 
It’s like having “Caller ID” on a web site and landing pages, officials said.
 
The company officials said that with this robust new service, sales and marketing teams using LeadMaster will be able to easily identify web site and landing page visitors, even when they have not filled out a registration form.
 
According to the company officials, this combined solution will provide the visitor’s domain name, business address, phone number, e-mail and web address.
 
Company officials indicated they believed that by providing web site and landing page visitor information, LeadMaster customers will have a powerful tool to identify and convert web visitors.
 
“We are delighted that LeadMaster is focused on lead nurturing from the top of the funnel down,” said Tina Bean, director of sales and marketing, VisiStat, in a statement. “By partnering with VisiStat and incorporating our LeadCaster solution, users are able to identify anonymous website visitors and begin the lead nurturing process immediately. It’s a complete closed loop system.”
 
Russell King, CEO, LeadMaster said that the more people know about their online marketing programs, the better they’ll be able to optimize their efforts. LeadMaster wants their customers to know more about their online visitors, King said.
 
He said that LeadMaster’s CRM solution is helping customers optimize their front office operations, including SEO.
 
“We have always wanted the LeadMaster system to capture leads from every source. The VisiStat solution now completes that vision,” said King.
 
In June LeadMaster had announced expanded lead nurturing capabilities to help clients maximize their sales and marketing ROI.
 
The new features allow LeadMasterCRM customers to have a series of pre-programmed events, which automatically nurtures prospects without having to do anything other than add the prospect to the list.

Anil Sharma is a contributing editor for ContactCenterSolutions. To read more of Anil’s articles, please visit his columnist page.

Edited by Marisa Torrieri



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