Contact Center Solutions Featured Article

PSCU Financial Services Launches New iPhone, iPod Touch Apps

November 06, 2009

PSCU Financial Services, the largest credit union service organization in the United States, has reportedly launched new iPhone and iPod touch applications to make its mobile banking platform even more cutting edge.

 
The latest capability will help credit unions attract Gen Y and other member segments who are avid iPhone/iPod users. In addition, it will build brand recognition through credit union logo visibility on the member's mobile device and customized iPhone application in the iTunes store.
 
According to John Pembroke, chief marketing officer of PSCU Financial Services, iPhone and iPod touch users represent a significant percentage of mobile banking consumers. The ability to deliver mobile banking applications for the iPhone will equip credit unions with a mobile banking platform that will attract young adults and also maintain existing member relationships.
 
PSCU Financial Services' mBanking platform delivers flexibility for users as well as support from its 24/7 Contact Center staff. The mBanking platform provides credit union members the highest level of security available through multifactor authentication, 128-bit encryption, automatic time out and a member-selected PIN.
 
The platform was developed in cooperation with FSCC and mFoundry for smooth integration with credit union systems. The benefits of the platform include customized marketing tools that include statement inserts, web banners, an online demo video, e-mail templates and newsletter content.
 
The largest credit union service organization in the U.S., PSCU Financial Services serves more than 1,300 financial institutions nationwide. As a non-profit cooperative, PSCU Financial Services is owned by more than 600 member credit unions. Its contact centers handle more than 16 million inquiries a year.
 
PSCU Financial Services was formed by credit unions for providing products and services to credit unions. In addition to developing and supporting products, PSCU Financial Services delivers broad-based knowledge and experience that helps customer’s staff to design and implement successful programs to drive credit card loan volume and build member loyalty with integrated debit card offerings and bill payment services.
 
The company provides around the clock member support through its four contact centers. These contact centers perform credit union member servicing and new member acquisition, cross-selling and automated lending solutions, as well as support for debit/credit/prepaid cardholders and online bill payment subscribers.

Calvin Azuri is a contributing editor for ContactCenterSolutions. To read more of Calvin’s articles, please visit his columnist page.

Edited by Amy Tierney



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