Contact Center Solutions Featured Article

November 06, 2009

NetApp Uses Altus vSearch to Conduct Virtual Sales Training Event

By Divya Narain


NetApp, Inc., a Sunnyvale, Cali. provider of storage and data management solutions, has reportedly leveraged the enterprise video search software from Altus to stage a formerly live sales training event "virtually."
 
Using Altus vSearch, NetApp has saved $1.5 million over the course of the three-day event by holding a virtual event instead of a live event. At 90 percent of the cost of a live event, the virtual event was equally effective in sharing knowledge and product information with NetApp sales and partner engineers worldwide.
 
"To streamline our sales process, we determined that the most efficient method was through enabling our systems engineers, resellers, and OEM partners to become more knowledgeable, more motivated, and more productive so they can deliver the best presales guidance humanly possible," said Jim Coleman, system engineering project manager at NetApp, said in a statement.
 
"Based on the breadth and new features associated with our new products, we had to empower our partners' employees with the same product knowledge and ongoing support that we gave our own internal people,” Coleman said. “Altus vSearch provides us the knowledge, technology, accountability, measurability, security, and control to do that. Without Altus, we wouldn't be able to support our resellers and partners as aggressively and successfully as we do."
 
The Altus solution provides technical information to NetApp's in-house systems engineers and technical sales engineers employed by NetApp partner companies. Thanks to Software-as-a-Service based Altus solution, NetApp can continuously educate and reeducate 900 directly employed systems engineers and more than 4,000 partner personnel around the world for a fraction of the cost of live events and associated expenses.
 
NetApp has a proven track record in creating innovative storage and data management solutions. Earlier this year, NetApp announced enhancements to its VMware vSphere 4 and VMware View platforms.

Divya Narain is a contributing editor for TMCnet. To read more of Divya’s articles, please visit her columnist page.

Edited by Amy Tierney


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