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October 26, 2009

Admiral Tech Focuses on SMBs, Salesforce.com

By David Sims

TMCnet Contributing Editor

Admiral Technology officials reportedly said they're focusing the company's attention on the small and medium-sized business market by providing enterprise class consulting to the Salesforce.com (News - Alert) community "without attracting the traditional software consultancy price tag."

Does it seem like there's quite a bit of CRM news from Britain these days? This reporter saw where the New England Patriots poleaxed the Tampa Bay Buccaneers 35-7 at London's Wembley Stadium yesterday, evidently in an effort to show Brits that we Americans can offer sporting events as dull as 1-1 soccer ties as well, maybe that's where all this Anglophilia comes from.

And is this reporter the only one who thinks it rather droll that the NFL sends a team named "New England" to Ye Olde England, and one named the "Patriots," defined as "the guys who kicked you out of America?"

In announcing “RapidForce,” which Admiral describes as "a range of fixed fee, fixed scope implementation and support packages to bridge the gap between the desires of companies to improve their customer relationship management strategy," company officials say it comes in "a number of formats, starting with a One Day Quick Win option."

Nigel Fisher, director at Admiral Technology, said the Bronze, Silver and Gold packages "reflect the different editions of Salesforce.com," touting their "predictable outcome and cost."

With more than 16 years in the European JD Edwards community, Fisher launched Admiral Technology to "concentrate on Software-as-a Service," he said: “It is clear that management have a desire and a need for alternatives to traditional on-premise software solutions to run their businesses. The current economic climate means that everyone wants to generate and hold on to as much cash as they can."

Subscription-based products, Fisher said, fit this bill since they "do not require capital intensive investments in architecture and support personnel."

And of course the fact that the Tampa Bay Buccaneers' owners, the Glazer family, also own Manchester United is purely a coincidence.

As Fisher observes correctly, SMB’s face a lot of the same problems and issues bigger companies do with CRM-related issues, and Fisher thinks they may even have an advantage: "They can make the decisions and take the actions to get things done. They are often more flexible and less bureaucratic and this in itself makes them more responsive."

Earlier this month, TMCnet’s Calvin Azuri reported that "a provider of performance" products for the casualty claims industry will use inContact’s integrated product offering with Salesforce.com for its multiple call centers: "The company processes calls from a number of repair facilities and more than 200 insurance companies."

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Amy Tierney

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