Contact Center Solutions Featured Article

September 03, 2009

NetResults Announces Salesforce.com Integration

By David Sims

TMCnet Contributing Editor

Net-Results has announced the integration of its proprietary marketing automation platform and lead management tools with Salesforce.com (News - Alert).

Presumably Net-Results, located in Golden, Colorado, toasted the deal with a beer brewed right there in their home town, name of Coors. Net-Results CEO, Michael Ward said having "accurate and detailed" prospect activity data available in real-time "accelerates the sales cycle."

Coupled with Salesforce.com's CRM offerings, Net-Results' new application is intended to "bridge the gap" between sales and marketing with regard to prospect and lead handling, company officials say. The integration package is now available on the AppExchange.

"Net-Results' lead behavior tracking and management system provides a benefit to existing Salesforce.com customers who are running lean in this economy," said Ward.

Salesforce.com customers can download the Net-Results' package into their account to provide real-time summary data and visit information for accounts, contacts and leads.

According to company officials, the system not only tracks each visitor's information to a customer's Web site, but delivers such data as the most recent visits, pages viewed, total visit duration, page visit duration, navigational path, referral source, search terms, entry page as exit page.

Earlier this week TMC had the news that Salesforce.com announced Contact Manager Edition, a new edition from Salesforce.com providing tools to manage business contacts and customers in the cloud.

Contact Manager Edition introduces Salesforce.com to "an entirely new audience, very small businesses and individuals, ensuring that everyone can enjoy the benefits of cloud computing for only $9 per user, per month," according to company officials.

This past June, TMC had the news that NetResults announced the launch of their newly revamped web site and free trial offer. Having utilized their own system to both identify the need for and guide the process of redesign, Net-Results has seen an immediate impact on key performance indicators related to prospect conversion.

Follow ITEXPO (News - Alert) on Twitter: twitter.com/itexpo

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jessica Kostek

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