Contact Center Solutions Featured Article

Contact Centers Emerging from Economic Slump: Report

July 20, 2009

For those companies who have already been dabbling in the contact center industry, the economic outlook is starting to take a turn for the better.
 
According to new research from contact center integrator ProtoCall One, contact centers are emerging from the wreckage of the economy and starting to invest in new technology.

ProtoCall One’s survey showed allocated budgets for IT investments in contact centers have largely remained intact as customer service excellence continues to be the key focus of contact center operational strategy. Even companies that struggled the most in the tough economy still understood the importance of treating the customer to high quality service.

Current IT investments for contact centers are focusing on “sweating” the technology already in place. In fact, 64 percent of those surveyed are considering investing to enhance their existing systems in an effort to improve customer acquisition and retention. More than two-thirds of study participants say their main criteria for investing in new technology is to support the customer experience.

Faraz Khan, managing director of ProtoCall One, said: “The survey results paint an interesting picture of the current state of the contact centre industry as the market moves out of the downturn. Contact centers are looking to invest in new technology and IT budgets are available, but any investment needs to marry with existing legacy technology in order to support and improve the customer experience.”

The slump in the economy also affected contact center support. Nearly a quarter of those surveyed said their contact center has recently lost IT support staff. Another 21 percent reported IT support has been outsourced.

“With many contact centers losing or outsourcing IT support, it's getting harder for contact centre managers to be able to implement IT projects that are not supporting 'business as usual' activities,” added Khan.

ProtoCall One officials say they have taken a proactive approach to the current recession, offering contact centers methods for reducing spend in order to weather the economic storm. The company was also recently honored by Genesys as the “Best Innovation Partner for 2008 – U.K. and Ireland.”

This latest study out of ProtoCall One certainly highlights hope for the contact center industry, demonstrating that there is peace after the storm. Not all areas will fair as well or recover as rapidly, but a focused strategy will make the emergence from the wreckage that much smoother for the organization.
 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Erin Harrison

Article comments powered by Disqus

Related Contact Center Solutions Articles

Appeals Court OKs Redbox's Customer Info Disclosure to Third Parties

The U.S. Court of Appeals for the Seventh Circuit, based in Chicago, has given its approval of Redbox's practices for disclosing customer information to a third party regarding customer service issues. [ Read More ]
10/31/2014

On How to Avoid Challenges and Added Costs of Open Enrollment Period for 'Obamacare'

If you live in the U.S., consider this a type of public service announcement. We are about to enter the open enrollment period for 2015 as part of the continuing rollout of the Patient Protection and Affordable Care Act (PPACA), which has become better known as "Obamacare." As we are all aware, the initial rollout of Obamacare was problematic-to put it politely. However, the good news is that, thanks to some great work by the IT industry experts called in to fix it, healthcare.gov is working bet… [ Read More ]
10/31/2014

Getting Ready for the Holiday Rush-The Role of Customer Experience Transformation

It should be no surprise to anyone that the holiday season is fast-approaching, which means "all hands on deck" in the contact centers of retailers. And, as we move into what can best be characterized as the "Omni-channel Era" when it comes to providing a compelling customer experience, retailers are busy transforming virtually every aspect of how to provide such experiences. [ Read More ]
10/31/2014

When it comes to Contact Center Agents 'Mind the Gap'

As content curator and contributor to the Contact Center Solutions Community, part of my function is to review information and insights from around the Web and illuminate them to our readers. In this regard, I would like to recommend an insightful posting from IT-Online titled, "How to differentiate customer experience." [ Read More ]
10/30/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!