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CRMfusion Releases Duplication Prevention Software for Salesforce CRM

June 30, 2009

Toronto, Canada-based CRMfusion Inc. has reportedly made available DupeBlocker 2.0 on the Salesforce AppExchange. Enterprise-capable and fully integrated with the platform, the solution prevents duplication of records - leads, accounts and contacts – in real time. The company claims the solution will be a perfect accompaniment for CRMfusion's existing Salesforce data quality tools, DemandTools and PeopleImport.

The system installs directly into Salesforce via the AppExchange and works from within the Salesforce interface. Administrators can use the solution to create custom duplicate searching options. They can also define how the system should act when it finds a duplicate record. They can specify actions such as blocking the duplicate completely, allowing the duplicate to be added but displaying a warning message, or merging the records together but allowing the user to control which fields are used from the two records.

However, if the administrators wish not to customize the tool, they can utilize the pre-defined scenarios built on the same matching algorithms CRMfusion's DemandTools uses to match mismatched data.

"Until now, deduplication tools had to run batches of data after it had already been entered, causing unnecessary work for Salesforce users and running the risk of leaving duplicate records in the system," stated Mark Esdale, vice president of business development for CRMfusion, in a release. "But DupeBlocker 2.0 prevents those duplicate records from ever being entered into Salesforce. It will save administrators countless hours of deduplicating data."

CRMfusion is offering a 30-day unlimited free trial of DupeBlocker 2.0. The solution can be downloaded from the AppExchange here.

CRMfusion specializes in third-party software that works largely with Salesforce CRM other cloud-computing companies. Through its Salesforce applications, CRMfusion caters to more than 2,500 clients. In addition to DupeBlocker 2.0, CRMfusion boasts other successful applications such as DemandTools, PeopleImport and EzDeDupe. is a recognized enterprise platform for building and running business applications in the cloud. It powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu (News - Alert), and more than 100,000 custom applications used by's 55,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint (News - Alert) Nextel. Through the AppExchange marketplace, it is easy to share and distribute applications to the entire cloud computing community.  

Divya Narain is a contributing editor for TMCnet. To read more of Divya’s articles, please visit her columnist page.

Edited by Patrick Barnard

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