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Marquette Group Selects Microsoft Dynamics CRM

June 30, 2009

Sonoma Partners, a provider of Microsoft Dynamics CRM in the United States, has announced that Marquette Group ha selected Microsoft Dynamics CRM to consolidate customer systems and provide sales teams with a 360 degree view of prospect and customer information from one integrated database.

Based in Peoria, Illinois, Marquette Group specializes in generating qualified, measurable leads to customers by promoting national brands through print and online Yellow Pages, interactive advertising and direct mail for over 100 clients in the United States and Canada.

Marquette Group after reviewing thoroughly selected Microsoft (News - Alert) Dynamics CRM to replace an existing SalesLogix implementation.

"We were looking for a product that would enable us to combine all of our separate databases into a single, effective, and easy-to-use solution," said Kimberly Chesser, director of enterprise solutions at Marquette Group, in a statement.

Chesser said that Microsoft Dynamics CRM provides comprehensive contact information on a single platform allowing sales representatives to make recommendations, cross-sell and up-sell, and better serve customers.

Sonoma Partners said that Microsoft Dynamics CRM will integrate to Marquette Group's order management system to automate the sales process, eliminate manual operations and make all relative data visible to 55 employees in its initial launch.

"Microsoft Dynamics CRM can make a sales force far more efficient than less-integrated systems do," said Mike Snyder, principal at Sonoma Partners.

Snyder said that the company is confident that by effectively automating the sales and customer relationship processes, Microsoft Dynamics CRM can expose new sales opportunities and provide excellent customer service.

Chicago-based Sonoma Partners LLC sells, customizes and implements Microsoft Dynamics CRM for enterprise and mid-size companies throughout the United States.

Founded in 2001, it has worked exclusively with the product since the Beta release of version 1.0. Microsoft twice awarded Sonoma Partners as the Global Microsoft CRM Partner of the Year. In addition, Microsoft recruited Sonoma Partners to write multiple books about Microsoft Dynamics CRM.

Back in May Sonoma Partners had announced a partnership with BigMachines to provide on-demand product configuration and proposal generation for users of Microsoft Dynamics CRM.

BigMachines offers a comprehensive platform of web-based software and services enabling sales teams, channel partners, and strategic customers to quickly configure products; generate quotes and proposals; manage complex pricing; generate legal contracts, rich proposals and sales documents; and submit and manage orders.

With the integration to Microsoft Dynamics CRM, a cross-functional customer relationship management application providing sales, marketing, and customer support modules, customers can help their sales teams and channels to sell more and sell faster.
 

Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.

Edited by Patrick Barnard

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