Contact Center Solutions Featured Article

Marquette Group Selects Microsoft Dynamics CRM

June 30, 2009

Sonoma Partners, a provider of Microsoft Dynamics CRM in the United States, has announced that Marquette Group ha selected Microsoft Dynamics CRM to consolidate customer systems and provide sales teams with a 360 degree view of prospect and customer information from one integrated database.

Based in Peoria, Illinois, Marquette Group specializes in generating qualified, measurable leads to customers by promoting national brands through print and online Yellow Pages, interactive advertising and direct mail for over 100 clients in the United States and Canada.

Marquette Group after reviewing thoroughly selected Microsoft (News - Alert) Dynamics CRM to replace an existing SalesLogix implementation.

"We were looking for a product that would enable us to combine all of our separate databases into a single, effective, and easy-to-use solution," said Kimberly Chesser, director of enterprise solutions at Marquette Group, in a statement.

Chesser said that Microsoft Dynamics CRM provides comprehensive contact information on a single platform allowing sales representatives to make recommendations, cross-sell and up-sell, and better serve customers.

Sonoma Partners said that Microsoft Dynamics CRM will integrate to Marquette Group's order management system to automate the sales process, eliminate manual operations and make all relative data visible to 55 employees in its initial launch.

"Microsoft Dynamics CRM can make a sales force far more efficient than less-integrated systems do," said Mike Snyder, principal at Sonoma Partners.

Snyder said that the company is confident that by effectively automating the sales and customer relationship processes, Microsoft Dynamics CRM can expose new sales opportunities and provide excellent customer service.

Chicago-based Sonoma Partners LLC sells, customizes and implements Microsoft Dynamics CRM for enterprise and mid-size companies throughout the United States.

Founded in 2001, it has worked exclusively with the product since the Beta release of version 1.0. Microsoft twice awarded Sonoma Partners as the Global Microsoft CRM Partner of the Year. In addition, Microsoft recruited Sonoma Partners to write multiple books about Microsoft Dynamics CRM.

Back in May Sonoma Partners had announced a partnership with BigMachines to provide on-demand product configuration and proposal generation for users of Microsoft Dynamics CRM.

BigMachines offers a comprehensive platform of web-based software and services enabling sales teams, channel partners, and strategic customers to quickly configure products; generate quotes and proposals; manage complex pricing; generate legal contracts, rich proposals and sales documents; and submit and manage orders.

With the integration to Microsoft Dynamics CRM, a cross-functional customer relationship management application providing sales, marketing, and customer support modules, customers can help their sales teams and channels to sell more and sell faster.
 

Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.

Edited by Patrick Barnard

Article comments powered by Disqus

Related Contact Center Solutions Articles

Aspect Software Declares War in Workforce Optimization Market

We may be closing in on the holiday season and a time of "good cheer," but reality is that competition in business is a 24/7/365 affair. And, depending on whether you are a competitor or possible customer, it looks like this holiday season thanks to a new initiative by customer experience solutions provider Aspect Software you are either looking at a possible lump of coal in you X-mas stocking or a valuable present. The reason is Aspect has dropped the gloves in the hotly contested Workforce Opt… [ Read More ]
11/21/2014

Ozonetel Integrates CloudAgent with Zoho CRM

A big part of improving the customer experience, regardless of whether you are an enterprise or a service provider, is breaking down the silos of customer information that exist inside an organization. Having a full view of the customer is important to customer lifecycle management and hence the overall customer experience. And, one of the big places to look for enhancing visibility into all things customer related is obviously tight integration with various capabilities with customer relationsh… [ Read More ]
11/21/2014

LiveVox Data Center to Bring Cloud Contact Center Capabilities to Canada

As financial results from various contact center and unified communications (UC) solutions providers continue to flow in for this quarter two things are becoming increasingly clear. First, is that those seeking to upgrade their customer experience capabilities are accelerating the adoption of the cloud and hybrid solutions as their preferred path. Second, is that North America continues to be the hotbed of this with not just the large U.S. market as a target of opportunity, but also the vibrant … [ Read More ]
11/21/2014

Contact Centers Join the Fight-JITC Certifies T-Metrics Contact Center on Microsoft Lync 2013

For the last 10 years, T-Metrics has designed, developed, and deployed numerous approved products on APLITS (Approved Products List Integrated Tracking System. As of today, T-Metrics is the only provider of contact center software that has been JITC certified to work on Microsoft Lync 2013, and their solution can be found on the Approved Products List (APL) for purchase by Department of Defense organizations at www.disa.mil/ucco. [ Read More ]
11/21/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!