Vodafone Egypt has selected the
ATG Commerce Suite to provide the company with multi-channel commerce and customer service capabilities.
In a release, ATG officials say the company’s solution will enable Vodafone Egypt to further improve their customer’s experience by segmenting customers, identifying their needs, and support them regardless of the channel they use to interact with the company.
"We are delighted to be able to improve our customer service and online commerce capabilities, and offer our customers a true cross-channel user experience. With ATG, we can provide our customers enhanced flexibility and a seamless experience between the channels of their choice,” said Mostafa Shoukry, head of online operations, Vodafone, in the release.
Vodafone Egypt is a total communications provider, offering customers voice, data, and 3G broadband and fixed Internet. Vodafone Egypt now boasts a team of more than 3600 employees serving more than 17.6 million customers (Dec. 2008) nationwide.
Vodafone Egypt offers roaming services through agreements with more than 438 partners from more than 153 countries.
Frank Lord, vice president of EMEA at ATG, said that telecommunication companies’ customers are increasingly using a variety of channels to connect. It is paramount for these companies to have a single view of the customer, whilst providing a unique brand experience and a better, faster service.
Lord said that in embarking on this approach, Vodafone will be able to improve their service and e-commerce capabilities, and offer the right products to the right customer – through their preferred channel.
“We are very excited Vodafone Egypt is deploying ATG and investing in a strategic project that will position the company ahead of the game,” he added.
ATG (Art Technology Group, Inc) is a provider of e-commerce solutions. In May ATG had
announced that Vodafone New Zealand have deployed the ATG Commerce Suite to support their Vodafone Online initiative. The migration to the ATG solution enabled
Vodafone New Zealand to launch a new eShop to support the sale of handsets, contracts and services to their retail and enterprise customers. A key focus of the Vodafone Online initiative is a consistent customer experience, supported by the advanced personalization, segmentation and profiling functionality delivered by the ATG Commerce Suite.
