MaxHire, a recruiting software provider, is partnering with StreamSend to integrate email marketing into its CRM suite of software tools.

With more than 600 customers and 5,000 users worldwide, MaxHire’s customers span the globe and range from single person firms to complex multi-national recruiting firms with hundreds of users and very large databases. Its customers include some of the largest recruiting and staffing firms in North America.

Officials at MaxHire said that the company needed a quick, effective ramp-up by an expert email solutions provider and, instead of developing their own email solution, which would have required considerable time and resources, they partnered with StreamSend.

StreamSend’s unique combination of low cost and advanced user-friendly features are helping MaxHire to offer its recruiters a quick, effective solution for sending newsletters or ad campaigns to thousands of recipients, built into the MaxHire software system.

“We were able to roll out an industrial-strength email marketing system integrated with our CRM suite in two weeks,” said Peter Blitz, MaxHire president. “That would take at least 6-12 months to try to make on our own and it wouldn't have been half as good. Over 10 percent of our customers started using it the first day it was out, and the numbers are rising fast. Our customers are excited to gain this capability, and we are excited to offer them this comprehensive solution.”

StreamSend Email Marketing Service offers a number of industry-leading, standard pricing plans and also has a strong email marketing reseller program. It is used by marketers, entrepreneurs, online retailers and resellers around the world.

Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.

Edited by Patrick Barnard