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The Netherlands' Dexton Software has introduced iSales, described by company officials as "a true agile CRM on demand application." iSales officials say the product is "a self supporting on-host CRM application" pitched at the "market demands for products that let users start on each level of CRM awareness."

Unlike iSales, Dexton officials say, "most competing on-demand CRM products require complicated programming for even the simplest change. ISales is based on the Dexton Software ASE principles and brings agility in every business and in every necessary step."

With iSales, "we bring an on-demand CRM product to the market that can help enterprises adapt to changing market circumstances within days rather than weeks. That is exactly what the market is waiting for," says Jos Halkus, CEO of Dexton.

iSales is an on host application. Through the Web site, users get access to relation management data and tasks that are hosted on a co-location. The only requirements to use iSales are a subscription to iSales and an Internet browser. For a fixed fee Dexton iSales provides customers functionalities "wherever and whenever."

A couple weeks ago the vendor introduced the Dexton Active Data product, based on IBM InfoSphere technology, to "help companies integrate their Business Intelligence data into operational processes," according to company officials, who add that the vendor "presents a cross industry product with Active Data."

"In today's challenging economic climate the ability to react quickly to market changes can make the difference between being out of business or a successful business. CEO's and CIO's cannot afford to miss market opportunities because their IT systems are not flexible enough. Dexton Active Data provides a cross industry solution that helps companies to be successful in tough times. According to Gartner, that is what the market is waiting for," said Halkus at the time.

Dexton Active fully integrates IBM Cognos 8, IBM Information Server Suite 8.1 and Dexton Master Solution suite 2.0.