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SpeechCycle, Jingle Networks Team to Empower Contact Centers

March 02, 2009

SpeechCycle and Jingle Networks have announced a new partnership to help contact centers embed contextually relevant sponsored messaging within the caller experience.

The companies said that this will monetize contact center interactions while also improving customer loyalty.

 

As per this latest agreement, Jingle Networks (News - Alert) and SpeechCycle will provide interoperability between SpeechCycle’s RPA OnDemand platform-as-a-Service (PaaS) and the JingleConnect audio advertising network.

 

Jingle Networks is the operator of ad-supported directory assistance service 1-800-FREE411. The company claims that it has “significantly” changed the directory assistance market by providing consumers an anytime, anywhere source of free information on the phone.

 

Back in September, the company launched “JingleConnect,” an in-call advertising network service to connect advertisers with ready-to-buy consumers.

 

The partnership with SpeechCycle (News - Alert) will deliver contextually relevant up-sell and cross-sell messaging; customer loyalty rewards, partner coupons, and opt-in advertising into the caller experience of SpeechCycle-powered voice applications, said John Roswech, president at Jingle Networks.

 

Roswech said that the company believes that the alliance is capable of driving new customer service application innovation that will contribute to transforming the contact center into the new profit center.

 

SpeechCycle is a provider of rich phone applications (RPAs).The company powers voice-based solutions for more than 50 enterprise deployments across more than 35 contact centers in North America and around the world.

 

“By providing seamless interoperability between the JingleConnect network and our RPA OnDemand application platform, we are enabling the first wave of the sponsored contact center revolution in the age of voice search,” said Joseph E. Bentzel, chief marketing officer at SpeechCycle.

 
 

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Stefania Viscusi

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