StreamServe Tapped for Nordic Bank Customers
December 09, 2008
StreamServe, a vendor of enterprise document presentment applications, has announced that the Santander Consumer Bank of Norway has upgraded to its Persuasion service and is expanding its use throughout its offices in Norway, Sweden, Denmark and Finland.
The StreamServers say that Persuasion, an enterprise document presentment system, will let the Santander Consumer Bank take information from its back-end enterprise applications, including ERP, CRM, SCM and legacy systems, and “transform it into business correspondence that acts as a dynamic and personalized marketing vehicle for cross-sell, up-sell and brand building.”
According to company officials, presenting a persuasive, consistent and personalized experience across all communication channels is the goal for Santander.
StreamStudio Composer, a component of the Persuasion system, is billed as allowing anyone at Santander with editing privileges to add, edit or remove text from already designed documents, so last minute changes can be made.
Geir Berglind, chief technology officer of Santander Nordic, said by upgrading to StreamServe Persuasion, “we are moving to a single platform that will allow us to take advantage of Composer’s user interface to add marketing messages to our customer correspondence and invoices. With this upgrade, we expect to improve our customer relations further and lessen our dependency on IT.”
In July,
TMC reported that DataDirect Technologies, a vendor of data connectivity and mainframe integration and an operating company of Progress Software, announced that StreamServe embedded the DataDirect Connect for ODBC and DataDirect Connect for JDBC database drivers into the latest version of StreamServe Persuasion.
The agreement provides StreamServe Persuasion users with "database connectivity to relational databases including
Microsoft SQL Server,
Oracle and
IBM DB2 running on any platform," according to the DataDirecticians.
StreamServe Persuasion lets companies get information from enterprise applications such as ERP, CRM, SCM and legacy systems and use it customer correspondence and cross-sell, upsell campaigns.
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