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Oracle Releases Next Version of its Siebel CRM 8.1.1

November 12, 2008

Enterprise software company, Oracle has announced the next version of its Siebel CRM 8.1.1, providing industry-specific solutions for self service and customer loyalty management.

 
Siebel CRM 8.1.1 enables cost savings through use of open standards technology. In the last two years, this is the second major release by the company under the Applications Unlimited program.
 
In 2006, as part of the Applications Unlimited program, Oracle announced the availability of Oracle's PeopleSoft Enterprise Customer Relationship Management (CRM) 9.
 
Siebel CRM 8.1.1 helps organizations tackle hard problems while reducing the cost to serve and cultivate loyal customers, according to Anthony Lye, senior vice president of CRM at Oracle.
 
Oracle said that it has updated Siebel Self-Service, including Siebel eSupport and Siebel eCommerce applications, with Java-based J2EE applications. The applications are built on Oracle Fusion Middleware that extends Siebel’s CRM product to the Web channel.
 
Mostly for the communications and public sector, the newest version provides industry-specific customer self-service, and also enhanced use of multi-channel applications with Siebel Chat along with comprehensive search capability.
 
The new features of Siebel Loyalty for version 8.1.1 support the entire customer loyalty program lifecycle. Officials said that this support is extended by providing membership enrollment and management, which includes loyalty points accrual and redemption, member services, partner management and promotion management.
 
On the other hand, officials said, the features of Siebel Marketing in this latest version offer a closed-loop solution, which provides actionable insights via automating processes across the marketing function.
 
Siebel Sales 8.1.1 offers an enhanced user interface. Equipped with sales forecasting capabilities, sales teams can manage and share forecasting in cross-functional teams and to perform ad hoc adjustments.
 
Additionally, Siebel CRM 8.1.1 includes new deal registration capability. Officials said that this provides improved visibility into channel partner deals.
 
As the latest Web channel applications are based on Oracle Fusion Middleware, Lye said, “We're enabling customers to deploy Siebel CRM applications along side other applications more easily and with improved total cost of ownership.”
 
Oracle has also introduced Oracle CRM Gadgets for Sales, the first of the new Oracle CRM Gadgets that provide access to enterprise application data and services.
 
Additionally, it also offers a combination of personal information, Internet content, phone conversations and enterprise data.
 
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Anshu Shrivastava is a contributing editor for ContactCenterSolutions. To read more of Anshu's articles, please visit her columnist page.

Edited by Michelle Robart



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