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Xtract Social Links Available in USA

September 12, 2008

Xtract has announced availability of its Social Links software in the U.S. as well as a new module designed to help mobile operators better understand their customers in order to deliver more engaging marketing and advertising.
Social Links is the world's first commercially available software for analyzing social network interactions within large-scale mobile communication networks. The ability to deliver a higher return on investment for its clients has been proven in a series of trials and full-scale projects with mobile operators around the globe.

Xtract Social Links turns raw customer data into a marketing tool. It identifies the underlying social network structures within the subscriber base and the most influential people in the network. The result is a completely new layer of customer insight and a tangible tool for increasing the efficiency of targeted marketing and advertising.
The add-on modules combine social network with demographic and behavioral information, providing a three dimensional view of the customers for specific business applications including marketing activities by mobile operators as well as the targeting for mobile advertising. These modules include:  Churn Prediction, Customer Acquisition, Product Marketing, and now Customer Insight. Customers benefiting from Xtract Social Links range from top-tier operators such as T-Mobile and Vodafone to innovative challengers such as Blyk and Fonecta.
 
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Bob Emmerson is TMC's European Editor. To stay abreast of the latest news affecting the European market, check out Bob's columnist page.

Edited by Stefania Viscusi

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