Contact Center Solutions Featured Article

Customer-Obsessed Vodafone Qatar Steals the Limelight at MECC 2014

June 17, 2014

Some make winning a habit, and Vodafone Qatar—which has won more than 20 customer service awards over the past four years—is an example. Winning consistently isn’t easy, especially in a highly competitive environment, but Vodafone Qatar has shown that it’s not impossible.  In 2014 alone, it has received eight awards at the Insights’ “Middle East Call Centre 2014” (MECC) conference and exhibition recently held in Dubai – a record by any standards.


Many things contribute to success: good leaders at the helm, quality service and products, relentless pursuit of network excellence, exceptional customer care, high level of skilled employees, dedicated teams working their hearts out, commitment to provide the best  and most importantly having the energy and drive to want to remain on top.

Vodafone Qatar has always competed aggressively to deliver the most innovative, cost-effective and tailored solutions to its business customers, has been proactively pursuing the roll out of 4G, bringing high-speed internet connectivity to several business and residential towers. It has been uniquely innovative in using technology to engage its customers and ever conscious of the fact that ‘one satisfied customer could lead to many new ones.’

Moreover, the popularity of its commercial offerings, growth in market share and ability to make use of opportunities paved the way for success.  

Its customer experience program, “EmbraCE”, is responsible for creating an emotional connection with customers consistently across all of the company’s touch points, bringing the company’s brand personality to life through its people, processes, and systems. Vodafone Qatar listens to the voice of the customer, pays attention to feedback and builds his products and services accordingly.

It comes as no surprise then that Vodafone Qatar has walked away with the awards for Best Facilities, Best Quality Assurance Program, Best CRM Analytics, Best Contact Centre Social Media Implementation, Best Customer Experience Management Process, not to mention the Best Call Centre Song award. For the third time in five years, Vodafone Qatar took home the “Call Centre of the Year” award.

“We’re extremely honored with this record number of accolades, which we have brought back home to Qatar. These awards are a solid testament to our relentless efforts to ensure outstanding customer care standards,” said Deirdre Hutchinson, head of customer care and experience at Vodafone Qatar.

Every ship needs to be steered well, and very fittingly, Hutchinson, received the “Outstanding Contribution” award.

Will it continue to rain awards at Vodafone Qatar?





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