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SAS positioned in Gartner's Magic Quadrant for Multichannel Campaign Management

May 30, 2014

Business intelligence (BI) software and services giant SAS recently announced that Gartner Inc. has named the company a “Leader” in its new Magic Quadrant for Multichannel Campaign Management. This is the eighth year SAS has been positioned in the Leaders quadrant.


“As multichannel campaign management continues to encompass new social and digital channels, we feel SAS finds itself positioned nicely to account for the new and diverse methods by which consumers receive and respond to marketing messages,” said Jonathan Moran, principal product marketer for SAS Customer Intelligence. “These new channels – whether it be  marketing offer embedded in a mobile app or video or over a social sharing site – contain valuable data insights that organizations must be able to analyze and account for when executing multichannel marketing programs.”

SAS, which claims that it is the BI global market leader notes that it helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. SAS' analytical capabilities turn customer insight into competitive advantage, developing detailed customer segments and profiles. Customer profitability can be assessed to deliver highly accurate retention, cross-sell/up-sell and response models. Ideal product mixes and next best offers for each customer can be derived, along with more effective communications.

In related news, the company was ranked No.1 in the annual list of "Best Workplaces in Greece for 2014" for companies with 20-49 employees. The survey was conducted by the research and consulting firm "Great Place to Work Institute Hellas." It is noteworthy that this year's distinction follows a continuing trend of previous years: SAS Greece's number one listing in 2013 followed a number two placement 2012, when SAS Greece first joined the Best Workplaces in Greece list.




Edited by Peter Bernstein



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