Cendyn, an interactive marketing company focused on the hospitality industry, was selected 12 months ago as the Trump Organization’s exclusive interactive marketing agency.

With the implementation of Cendyn’s products and services, the Trump Organization has experienced an enhanced online presence which includes the Web site, Trump Hotel Collection.com, along with more than 50 private label Web sites for Trump-owned properties and investments.

Cendyn’s CRM Suite was deployed by The Trump Hotel Collection. This suite includes eInsight, eConcierge and eSurvey. As a result, The Trump Hotel Collection is able to provide their guests with the highest level of customer service by managing the entire view of each guest from a single platform.

The Trump Hotel Collection was not able to acquire guest intelligence at all customer touchpoints and uses this intelligence in the form of personalized and customized communication through various channels. By communicating the right message to the right guest at the right time, the guest experience is enriched and loyalty and customer acquisition are improved.

"The intelligence and automation provided by Cendyn's solutions helps our hotels to exceed our guest's expectations and deliver the perfect guest experience. We've seen increases in revenues generated prior to arrival, as well as better capabilities in acquiring new guests," said Dianna Balabon, vice president of sales and marketing for the Trump Organization.

"In today's economic climate, it is important to provide interactive solutions that enhance the guest experience while driving incremental revenue. We are thrilled that our solutions meet these objectives at Trump and support the company's vision of unsurpassed service," said Charles Deyo, Cendyn's president.

Cendyn’s eConnectivity is used to acquire guest data automatically from Trump’s hotel systems. This middleware platform allows seamless interfacing to PMS, CRS and other critical hotel systems. Data is then processes by eConcierge, eInsight and eSurvey, seamlessly integrating programs to allow complete guest management.

Such an approach to guests in the hospitality industry is essential as guests today demand more than just luxury and service. They want that luxury and service catered to their specific desires and needs so that they feel they are valued guests.

Cendyn has designed its CRM suite to ensure that any customer can leverage their data gathering systems to create meaningful messages and other information that allow the organization to personalize its service. This approach to customer service is a more efficient use of marketing budgets as it reaches the intended audience each and every time, building brand value and increasing loyalty and satisfaction.