Nedstat has launched live interactive segmentation for Sitestat users, allowing business professionals to select any specific online visitor group to a company Web site and monitor their behavior.

 

New insights gained by using the tool will enable companies to better respond to consumer preferences and enable advanced targeting of campaigns and content. Fully embedded in Sitestat, Live Segmentation is made available to all Sitestat users as a standard feature. Users can apply any visitor segment to any report, for any time period, at any time and view results instantly. Users can segment on any data including today's data and customer-specific information.

 

Michael Kinsbergen, CEO at Nedstat said that the company is offering live interactive segmentation as a standard functionality in Sitestat. Noting that a profound understanding of online consumer behavior is business-critical for users today, Kinsbergen said that reporting on the entire visitor group only is not enough and online professionals must be able to select any visitor segment for truly in-depth insights in behavior and possibilities to target campaigns and content.

 

Chief Innovations at Nedstat, Michiel Berger pointed out that the company has given particular attention to making segmentation functionality easily accessible for users. By embedding it in the existing Sitestat interface, users can refine any report to any segment of their choice and instantly view the results including same day data. He said that this capability gives them straight and simple answers to unique questions in a matter of seconds.

 

Nedstat officials explained that, by drastically improving the depth of online visitor insights, Live Segmentation makes it possible to much better respond to visitor preferences. As the solution can be integrated with other online marketing tools and applications via the Sitestat RING interface, it enables powerful possibilities for targeting of campaigns and content based on these data-supported insights.

 

According to Nedstat, the segmentation feature is also available in Direct View, Sitestat's overlay Web metric solution and can be used via the Sitestat API. Users can expect the availability in Office Link, Sitestat's integration with Microsoft (News - Alert) Office, in September.