According to the latest trend research study conducted by Global Industry Analysts, Inc. or ‘GIA,’ a company that specializes in the field of off-the-shelf market research activities, market adoption and demand for advanced Netnography is consistently increasing mainly due to the ever rising requirement for enhanced marketing and brand management strategies within different market sectors.
Known to be an innovative and interpretive technique, Netnography is a qualitative methodology for carrying out accurate analysis of how consumers belonging to different communities and cultures behave when they are using the Internet. Currently backed by a workforce of more than 800 employees across the globe, the company had been established in the year 1987 and publishes over 1300 full-scale research reports and analyzes more than 40,000 market and technology trends every year.
Within the report, GIA has emphasized that as more and more enterprises worldwide have been looking forward to leverage economic, simple, streamlined, less obtrusive, naturalistic, and enhanced marketing and brand management strategies, demand for Netnography is growing at a rapid rate. Using the new workflow, companies can access comprehensive market analytical data, achieve cultural and communicative inferences; and arrive at better decisions in terms of consumer trends.
As online activities of the consumers have been increasing in every part of the world nowadays, they have been expressing their experiences, expectations and feedback about various products and services in quite a vocal and honest manner through various mediums available upon the Internet. These mediums might include user forums, social networking websites, portals and even friendship networks.
This continuously accumulating amount of vast information about consumer behavior and trends helps the companies in taking better decisions and developing smarter strategies for enhancing or promoting their offerings. Further, as most of the enterprises are looking for streamlined yet convenient marketing and brand management strategies, the demand for Netnography is only going to rise in future, adds the report.
Titled, ‘Netnography,’ the new study by GIA provides a deep analysis of the evolution, applications, and future prospects of Netnography, and how various enterprise across the globe have been trying to make the best out of it. The research firm has launched it as a part of its latest series of short research briefs, which takes some well known companies such as NetBase and The Social Studies Group into account as well.
In September 2013, Global Industry Analysts, Inc. announced it will complete an extensive secondary and primary research program involving some of the industry’s leading players and experts. The study was aimed to examine key drivers and trends impacting the market such as growing demand for mobile phone haptics as mirrored in the increased use of haptic touch screens; expanding application areas beyond mobile computing devices and personal computers and migration from 1st and 2nd generation haptics to 3rd and 4th generation haptics.