Jacada, a provider of customer service technology, has just announced its results for the first half of 2013.
“In an always-on, data-hungry society, consumers want the ability to decide what services they need, along with how and where they will consume them. Empowering customers to take control of their experiences in real time, across any touch point requires our customers to remove traditional barriers to service and system convergence and simplifying their customer interactions,” said Guy Yair, co-chief executive officer of Jacada. “Jacada will keep sharing its expertise to help customers to get the most out of every system investment. We make our customer’s objectives our primary goal, focusing on delivering a superior customer experience, driving additional revenue streams, and reducing operational costs.”
Despite the optimistic talk, the company posted a net loss of $0.5 million in the period. Jacada says that it managed to shrink the loss down from $3.5 million in the first half of 2012. Jacada had a gross profit of $4.5 million, but that was eaten up by operating expenses of $5.1 million, most of which came from sales and marketing.
Jacada CFO Caroline Cronin said that it managed to shrink its loss with strong software licensing and acquiring new customers as well as increasing its service margins and controlling costs.
Jacada also managed to enter into partnerships with both Cognizant Technology Solutions and Avaya. The latter selected Jacada Agent Scripting, Jacada Workspace Agent Desktop, and Jacada Visual IVR to promote through its channel partners.
The company received the majority of its revenues from services, making up $4.2 million of its $7.1 million in revenues. The rest came from licensing and maintenance.
If the company does manage to turn a profit in its next results, it could be evidence of the transition of the software industry to a services-oriented model, especially with the growth of cloud computing.
Jacada also looks poised to take advantage of the mobile revolution with the release of its new Visual IVR, aiming to help business reduce operating costs and improve customer experiences on mobile and the Web.