Contact Center Solutions Featured Article

Appropriate Customer Service Requires Businesses to Understand Consumer Needs, Avoid Frustrating Shoppers

December 16, 2013

When it comes to customer service, unfortunately many challenges for businesses remain the same year after year. That’s despite the fact many organizations spend a lot of money and devote very limited resources to somehow improve service to their consumers.

Look, for instance, at the time customers, using a phone, remain on hold waiting for service. Three quarters of the customers who were studied and who started to make a purchase via the phone were put on hold. Is that really the best way to encourage customers to make a purchase? Especially this time of the year, with the winter holidays fast approaching, time is something that consumers do not have in abundance. They don’t want to sacrifice it – waiting for some representative to get to their call.

Also, when it comes to online information – it often is not there or is insufficient. Some 56 percent of customers said they abandoned making a purchase or left a website because there was insufficient information there, the study said. There often is a lot of information crammed on a website – but not the basic content the consumer needs in order to decide whether to make a purchase. Not a smart way to increase sales.

And 71 percent of customers who get a fast response from a business brand on a social media channel will be more likely to recommend that brand to their online community, according to the study. That’s an impressively high number, which can be used effectively by a business looking to improve branding, reputation and sales.

In addition, Flavio Martins, vice president of Customer Support at DigiCert, said the study of more than 8,000 consumers, showed that 74 percent of customers use at least three channels when they interact with customer service. It was also reported how customer service contact channels are increasing. Also, customer use of channels is increasing, too.

When it comes to a business developing a customer service strategy, it should meet the needs of customers and provide the quality of service customers expect to see in the various channels, Martins said.

“Unfortunately, too many organizations haven’t caught the vision of the type of relationships that they could develop with customers if they were more active in connecting and communicating with customers on social media channels,” Martins added in a statement. “These channels aren’t just for customer service inquiries, but are relationship development tools changing the nature of how customer service is done.”

When consumers try to build relationships with businesses, they can’t be discarded by businesses who fail to understand the importance of meeting basic customer needs. The marketplace is simply too competitive – and the consumer will move over to another organization which understands consumers’ needs much better.




Edited by Ryan Sartor

Article comments powered by Disqus

Related Contact Center Solutions Articles

Contact Centers Embracing Asterisk

The VoIP PBX Asterisk has long been touted, along with Linux, as one of the open source movement's biggest success stories, but how does the open source PBX fare under real-world contact center use? Very well, according to a guest post on Asterisk developer Digium's blog by Loway founder Lorenzo Emilitri. [ Read More ]
04/16/2014

OTRS Improves its Customer Support Software with New Features

OTRS Group has announced that it enhanced customer support software by adding new OTRS Feature Add-On "Ticket Allocation" feature to it. This is good news for service organizations and call centers that want to assign tickets automatically to its staff members. [ Read More ]
04/15/2014

Revana Wins Three Stevie Awards

Revana, the growth services division of TeleTech Holdings, Inc., recently announced that it was recognized with Sales Outsourcing Provider of the Year award, in the 9th Annual Stevie Awards for Sales & Customer Service. The company has won the Sales Outsourcing Provider of the Year award for third consecutive year. Apart from the Gold Stevie Award, Revana also won Silver awards both in the Online Sales and Telesales categories for its partnership with Google and another global client. [ Read More ]
04/15/2014

Amazon.com Employs Reverse Psychology with 'Pay to Quit' HR Practice

It's a practice that has business owners shaking their heads - companies offering bonuses for employees to quit their jobs. But that's exactly what Amazon.com has started doing with its employees. Each year the retail e-commerce giant plans to offer its fulfillment-center employees a $2,000 bonus if they decide to quit. It increases $1,000 each year until it caps at $5,000. [ Read More ]
04/15/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!