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nGage Labs Introduces New nGaged eShopper Solution for Enhanced Customer Engagement

September 11, 2013

nGage Labs recently announced the introduction of the nGaged eShopper on-demand customer engagement solution. The new nGaged eShopper solution has been developed to enable retailers to provide their customers with customized mobile offers thus taking customer engagement to a new level. nGage Labs provide in-store shopper engagement solutions that support personalized interactions between retailers and customers.


In a statement, Rod Ford, CEO of nGage Labs, said, "Multi-Channel merchants are searching for the next advancement in engagement technology that will create a more intimate relationship with their best customers. Declining response rates in direct mail and email, along with the batched and scheduled nature of these mediums have merchants in search of how to utilize mobile devices to engage their best customers with highly personalized on-demand interactions."

By using the mobile-based cloud platform populated with customer preferences, retailers and merchants will be able to provide their customers with mobile offers that are specifically customized to suit their choices. This leads to an enriched shopping experience thus driving optimized customer relationships between merchants and their valued customers. Merchant's can use the new solution to easily optimize their mobile offers with reminders and life stage events.

Peter Charness, President of nGage Labs, said, "Mobile messaging has the built-in advantage of almost immediate opens along with very high open rates. Studies have shown that over 95% of mobile messages are opened within 15 minutes. With mobile combined with personalization, we're able to deliver a relevant offer in a timely manner that gets opened 95% of the time. These factors translate into a conversion rate far higher than print email, or customized web sites."

The nGaged eShopper service also makes it easy for retailers to benefit from simplified management of their merchandise and will help them increase their margins while also providing them with every avenue to foster a closer bond with their valued customers. Furthermore, retailers will not be required to hire additional staff while using the new solution. The new service in fact has been designed to supplement the retailer’s current marketing and promotion avenues.




Edited by Ryan Sartor



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