Contact Center Solutions Featured Article

HootSuite Adds Paid Advertising Feature for Twitter

February 25, 2013

For those who utilize social media for commercial purposes, social media management solutions provider HootSuite Media is broadening your Twitter (News - Alert) options: specifically, paid advertising. The company announced that it has incorporated paid advertising into its dashboard in the new rollout of HootSuite Promoted Products integration for Twitter. The new module allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard.

HootSuite is a Vancouver-based social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare (News - Alert), MySpace, WordPress and Mixi.

“HootSuite provides our clients with the ability to amplify their owned content, keeping them at the forefront of social advertising opportunities. This process is now a simple and efficient one,” HootSuite CEO Ryan Holmes, said in a release. “The new integration allows stakeholders in social businesses to instantly buy Promoted Tweets and Accounts from their HootSuite dashboard using our secure, role-based team workflow.”

The company said the new feature will add a multitude of options for users.

"We have over six million users that rely on our software to manage and coordinate organic media strategies,” Greg Gunn, VP of business development, told CRM Buyer.

Gunn said the new integration will also save time for users. Without the integration, a user would create content and post or schedule it directly from the dashboard. To incorporate a paid ad into the mix, the user would have to navigate to the Twitter ad interface. Tweaking the ad campaign or accessing analytics would require going back and forth between the dashboard and the ad interface.

The release is also very timely. Spending on social media advertising is expected to climb to $10 billion by 2016, according to two recent BIA/Kelsey and eMarketer (News - Alert) reports.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

Contact Center Solutions Week in Review

The word "spanning" comes to mind in looking at the news and insights this past week in the Contact Center Solutions Community. Not only were there items that speak to the global impact of contact center solutions, but we spanned a broad range of important topics including omnichannel and metrics. [ Read More ]
08/30/2014

Rise in Cloud Contact Center Traffic Volume in 2014

Voxbone says it saw a 14 percent increase in call volume (in minutes) over the last six months which it points out has been validated recently by IDC Research who is predicting that spending for on-demand cloud contact centers in the U.S. alone will increase from $733.3 million in 2013 to $1.6 billion in 2018. [ Read More ]
08/29/2014

Scripts and Metrics Only Take Call Centers So Far

Performance metrics are not the end-all be-all of call center performance. Companies desperately struggle to make their call centers operate more efficiently, at lower costs, with more calls completed per hour, and with fewer return complaints. However, when reaching for those goals, some businesses fail to make their centers better overall, as if the sum of those individual parts was something more. [ Read More ]
08/28/2014

CSG Announces New Agreement with Leading Latin American Mobile Operator

A top Latin American Mobile Operator recently signed a new agreement with CSG International to support its next-generation data and analytics capabilities. [ Read More ]
08/28/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!