Contact Center Solutions Featured Article

HootSuite Adds Paid Advertising Feature for Twitter

February 25, 2013

For those who utilize social media for commercial purposes, social media management solutions provider HootSuite Media is broadening your Twitter (News - Alert) options: specifically, paid advertising. The company announced that it has incorporated paid advertising into its dashboard in the new rollout of HootSuite Promoted Products integration for Twitter. The new module allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard.

HootSuite is a Vancouver-based social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare (News - Alert), MySpace, WordPress and Mixi.

“HootSuite provides our clients with the ability to amplify their owned content, keeping them at the forefront of social advertising opportunities. This process is now a simple and efficient one,” HootSuite CEO Ryan Holmes, said in a release. “The new integration allows stakeholders in social businesses to instantly buy Promoted Tweets and Accounts from their HootSuite dashboard using our secure, role-based team workflow.”

The company said the new feature will add a multitude of options for users.

"We have over six million users that rely on our software to manage and coordinate organic media strategies,” Greg Gunn, VP of business development, told CRM Buyer.

Gunn said the new integration will also save time for users. Without the integration, a user would create content and post or schedule it directly from the dashboard. To incorporate a paid ad into the mix, the user would have to navigate to the Twitter ad interface. Tweaking the ad campaign or accessing analytics would require going back and forth between the dashboard and the ad interface.

The release is also very timely. Spending on social media advertising is expected to climb to $10 billion by 2016, according to two recent BIA/Kelsey and eMarketer (News - Alert) reports.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

JD Power VoX: Holistic Approach to Customer Experience Monitoring and Management

One of the more interesting challenges in a world where enhancing the customer experience is now at the top of C-level lists everywhere is how to analyze and optimize those experience to drive financial results. For over 45 years, Westlake Village, California-based J.D. Power has specialized in helping organizations better understand the voice of the customer, and they have just introduced something that is sure to capture executive attention. [ Read More ]
03/27/2015

AsiaPay Partners with Semafone for Secure Telephone-based Payments

Asia-Pacific electronic payment service provider AsiaPay recently announced that it has partnered with Semafone, a secure payment technology developer, to allow AsiaPay customers to complete telephone-based payments in its operating regions. [ Read More ]
03/24/2015

Cisco Brings Omnichannel Context to its Contact Center Solutions

Cisco Systems has expanded its contact center solutions with the addition of Context Service. The new cloud-based service, which Cisco is offering at no additional charge to its contact center platform customers, provides organizations with a complete view of their customers by aggregating customer information across all channels. [ Read More ]
03/17/2015

Interactive Intelligence Launches Latest PureCloud Services

Since revelation of its Amazon Web Services (AWS)-enabled multi-tenant enterprise collaboration and communications PureCloud platform in June of 2014, customer experience solutions provider Interactive Intelligence has been right on target with the announcement of new platform functionality. In January PureCloud Directory? was announced, and the rollout continues with the announcement of its latest additions: PureCloud Collaborate? and PureCloud Communicate?. [ Read More ]
03/16/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!