Contact Center Solutions Featured Article

HootSuite Adds Paid Advertising Feature for Twitter

February 25, 2013

For those who utilize social media for commercial purposes, social media management solutions provider HootSuite Media is broadening your Twitter (News - Alert) options: specifically, paid advertising. The company announced that it has incorporated paid advertising into its dashboard in the new rollout of HootSuite Promoted Products integration for Twitter. The new module allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard.

HootSuite is a Vancouver-based social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare (News - Alert), MySpace, WordPress and Mixi.

“HootSuite provides our clients with the ability to amplify their owned content, keeping them at the forefront of social advertising opportunities. This process is now a simple and efficient one,” HootSuite CEO Ryan Holmes, said in a release. “The new integration allows stakeholders in social businesses to instantly buy Promoted Tweets and Accounts from their HootSuite dashboard using our secure, role-based team workflow.”

The company said the new feature will add a multitude of options for users.

"We have over six million users that rely on our software to manage and coordinate organic media strategies,” Greg Gunn, VP of business development, told CRM Buyer.

Gunn said the new integration will also save time for users. Without the integration, a user would create content and post or schedule it directly from the dashboard. To incorporate a paid ad into the mix, the user would have to navigate to the Twitter ad interface. Tweaking the ad campaign or accessing analytics would require going back and forth between the dashboard and the ad interface.

The release is also very timely. Spending on social media advertising is expected to climb to $10 billion by 2016, according to two recent BIA/Kelsey and eMarketer (News - Alert) reports.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

El Centro de CenturyLink Celebrates its Thirtieth Anniversary

As CenturyLink travels down memory lane and relives its thirty years of existence, it has many reasons to be proud of its achievements. Realizing how important the Hispanic market was, committed employees, with support from the company, established a bilingual call center to provide in-language customer service to the company's Spanish-speaking customer base. After this, "El Centro de CenturyLink" was born, and from then on, there was no looking back. [ Read More ]
07/21/2014

Contact Center Solutions Week in Review

It was another eclectic week in the Contact Center Solutions Community to say the least. Not only were there nice to not new capabilities offered, jobs to be had and industry recognition, but there was also a number of items on trends and a large dose of helpful advice. [ Read More ]
07/19/2014

Santo Domingo Staging Job Fair For 5,000 Call Center Job Openings

The call center business world can have its ups and downs. The pay for some call center employees isn't good enough to lure the truly talented into the field. It can also be hard to keep a job in this field because companies tend to come and go rather quickly. Bilingual or multilingual call center workers are becoming all the rage in this business world these days. In Santo Domingo, the government has just announced that there are as many as 5,000 jobs available for those who can speak, French, … [ Read More ]
07/17/2014

Trialcard's Customer Experience Center Gets Certified as a Center of Excellence by BenchmarkPortal

For the second consecutive year, TrialCard's Customer Experience Center (CxC) has earned the Center of Excellence recognition from BenchmarkPortal , a global player in the contact center industry, providing benchmarking, certification, training, consulting and industry reports. [ Read More ]
07/17/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!