Contact Center Solutions Featured Article

HootSuite Adds Paid Advertising Feature for Twitter

February 25, 2013

For those who utilize social media for commercial purposes, social media management solutions provider HootSuite Media is broadening your Twitter (News - Alert) options: specifically, paid advertising. The company announced that it has incorporated paid advertising into its dashboard in the new rollout of HootSuite Promoted Products integration for Twitter. The new module allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard.

HootSuite is a Vancouver-based social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare (News - Alert), MySpace, WordPress and Mixi.

“HootSuite provides our clients with the ability to amplify their owned content, keeping them at the forefront of social advertising opportunities. This process is now a simple and efficient one,” HootSuite CEO Ryan Holmes, said in a release. “The new integration allows stakeholders in social businesses to instantly buy Promoted Tweets and Accounts from their HootSuite dashboard using our secure, role-based team workflow.”

The company said the new feature will add a multitude of options for users.

"We have over six million users that rely on our software to manage and coordinate organic media strategies,” Greg Gunn, VP of business development, told CRM Buyer.

Gunn said the new integration will also save time for users. Without the integration, a user would create content and post or schedule it directly from the dashboard. To incorporate a paid ad into the mix, the user would have to navigate to the Twitter ad interface. Tweaking the ad campaign or accessing analytics would require going back and forth between the dashboard and the ad interface.

The release is also very timely. Spending on social media advertising is expected to climb to $10 billion by 2016, according to two recent BIA/Kelsey and eMarketer (News - Alert) reports.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

Watermark Consulting Study Reveals Business Value of a Great Customer Experience

For several years we have all heard how improving the customer experience has become a top priority of C-levels around the world, and that in a world of commoditization it is key to creating long-term sustainable competitive advantage. While this has been gospel for obvious reasons, it is always nice to have validation in the form of some statistics. This is precisely what customer experience advisory firm Watermark Consulting has done with its recent analysis of stock market returns which found… [ Read More ]
09/22/2014

Stalag Call Center?

I started thinking about Stalags a few weeks ago when I checked into a hotel with my wife. I pointed out a large call center across the street and my wife asked, "How do you know it is a call center? I don't see any signs saying that!" Her question hit me like a Mack truck. How did I know it was a call center? Were there any real clues or was I just clairvoyant? [ Read More ]
09/22/2014

Contact Center Solutions Week in Review: Hiring Spree in the US

There are two interesting trends that continue to make their appearance in Contact Center Solutions Community news on almost a weekly basis, and this week they are prominent. They happen to also be closely related. The first is that that with customer experience improvement being such a large priority for companies around the world, the investment in contact centers is clearly increasing. The second is that whether it is contact centers for individual companies and government agencies of relying… [ Read More ]
09/20/2014

Tellwise Smart Messages Integrated with Salesforce.com CRM

Tellwise Smart Messages has been integrated with Salesforce.com CRM software. This integration offers automated buyer communications, which enables continuous tracking, analysis, reporting and increased sales forecast accuracy. [ Read More ]
09/18/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!