Contact Center Solutions Featured Article

Nevahold 'Consumer Advocates' Amplify Your Tweets to Companies

February 14, 2013

What do you do if you have a complaint or an unresolved issue about a company? Ten years ago, you might have picked up the phone. Maybe sent an e-mail. Today, if you’re a tech savvy person, however, it’s likely that you seek out the company’s Facebook (News - Alert) page or send a Tweet. After all, there’s no complaint more effective than a public complaint, right?

Maybe.

If you have a lot of Twitter (News - Alert) followers, you have a significant amount of power as a consumer. No company with any sense likes to see a Tweet that airs negative information or opinions about the company to dozens, hundreds or even thousands of potential customers. Most companies today at least monitor Tweets about their business, and a significant portion of them have a system in place for damage control due to negative tweets.

But what if you’re not a Twitter user or you don’t have enough followers to make a difference? Enter Nevahold, a company that exists to amplify social media to give consumers more power. According to the company, its goal as a customer service application is to “leverage the social influence of its community to help users get their voice heard by companies.”

Essentially, Nevahold is designed to be a better way to pursue help on a product or service issue from companies and through the collective voice of the community, so you can get quicker responses to your problems. (Of course, you can also use it to say good things about companies, too.)

To begin a campaign, consumers add #nevahold to their tweets to brands or companies, and Nevahold amplifies their voice with the help of “consumer advocates,” or other people with Twitter accounts and a significant number of followers who believe in changing the status quo and taking action to remedy bad customer service or bring to light companies providing exceptional customer service, says the company. Advocates sign up and allow Nevahold to tweet from their account once a day to encourage companies to respond more quickly, giving the power back to the consumer.

“By signing up as an advocate, you can help other consumers get responses by re-tweeting consumer’s questions or praise to brands from your twitter account once a day,” said Kena Amoah, founder and CEO of Nevahold. “The cool part is you can opt out at any time and also choose the industry you feel needs better customer service.”

You can sign up or see how it works in more detail at www.nevahold.com.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

JD Power VoX: Holistic Approach to Customer Experience Monitoring and Management

One of the more interesting challenges in a world where enhancing the customer experience is now at the top of C-level lists everywhere is how to analyze and optimize those experience to drive financial results. For over 45 years, Westlake Village, California-based J.D. Power has specialized in helping organizations better understand the voice of the customer, and they have just introduced something that is sure to capture executive attention. [ Read More ]
03/27/2015

AsiaPay Partners with Semafone for Secure Telephone-based Payments

Asia-Pacific electronic payment service provider AsiaPay recently announced that it has partnered with Semafone, a secure payment technology developer, to allow AsiaPay customers to complete telephone-based payments in its operating regions. [ Read More ]
03/24/2015

Cisco Brings Omnichannel Context to its Contact Center Solutions

Cisco Systems has expanded its contact center solutions with the addition of Context Service. The new cloud-based service, which Cisco is offering at no additional charge to its contact center platform customers, provides organizations with a complete view of their customers by aggregating customer information across all channels. [ Read More ]
03/17/2015

Interactive Intelligence Launches Latest PureCloud Services

Since revelation of its Amazon Web Services (AWS)-enabled multi-tenant enterprise collaboration and communications PureCloud platform in June of 2014, customer experience solutions provider Interactive Intelligence has been right on target with the announcement of new platform functionality. In January PureCloud Directory? was announced, and the rollout continues with the announcement of its latest additions: PureCloud Collaborate? and PureCloud Communicate?. [ Read More ]
03/16/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!