Contact Center Solutions Featured Article

Nevahold 'Consumer Advocates' Amplify Your Tweets to Companies

February 14, 2013

What do you do if you have a complaint or an unresolved issue about a company? Ten years ago, you might have picked up the phone. Maybe sent an e-mail. Today, if you’re a tech savvy person, however, it’s likely that you seek out the company’s Facebook (News - Alert) page or send a Tweet. After all, there’s no complaint more effective than a public complaint, right?

Maybe.

If you have a lot of Twitter (News - Alert) followers, you have a significant amount of power as a consumer. No company with any sense likes to see a Tweet that airs negative information or opinions about the company to dozens, hundreds or even thousands of potential customers. Most companies today at least monitor Tweets about their business, and a significant portion of them have a system in place for damage control due to negative tweets.

But what if you’re not a Twitter user or you don’t have enough followers to make a difference? Enter Nevahold, a company that exists to amplify social media to give consumers more power. According to the company, its goal as a customer service application is to “leverage the social influence of its community to help users get their voice heard by companies.”

Essentially, Nevahold is designed to be a better way to pursue help on a product or service issue from companies and through the collective voice of the community, so you can get quicker responses to your problems. (Of course, you can also use it to say good things about companies, too.)

To begin a campaign, consumers add #nevahold to their tweets to brands or companies, and Nevahold amplifies their voice with the help of “consumer advocates,” or other people with Twitter accounts and a significant number of followers who believe in changing the status quo and taking action to remedy bad customer service or bring to light companies providing exceptional customer service, says the company. Advocates sign up and allow Nevahold to tweet from their account once a day to encourage companies to respond more quickly, giving the power back to the consumer.

“By signing up as an advocate, you can help other consumers get responses by re-tweeting consumer’s questions or praise to brands from your twitter account once a day,” said Kena Amoah, founder and CEO of Nevahold. “The cool part is you can opt out at any time and also choose the industry you feel needs better customer service.”

You can sign up or see how it works in more detail at www.nevahold.com.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

Appeals Court OKs Redbox's Customer Info Disclosure to Third Parties

The U.S. Court of Appeals for the Seventh Circuit, based in Chicago, has given its approval of Redbox's practices for disclosing customer information to a third party regarding customer service issues. [ Read More ]
10/31/2014

On How to Avoid Challenges and Added Costs of Open Enrollment Period for 'Obamacare'

If you live in the U.S., consider this a type of public service announcement. We are about to enter the open enrollment period for 2015 as part of the continuing rollout of the Patient Protection and Affordable Care Act (PPACA), which has become better known as "Obamacare." As we are all aware, the initial rollout of Obamacare was problematic-to put it politely. However, the good news is that, thanks to some great work by the IT industry experts called in to fix it, healthcare.gov is working bet… [ Read More ]
10/31/2014

Getting Ready for the Holiday Rush-The Role of Customer Experience Transformation

It should be no surprise to anyone that the holiday season is fast-approaching, which means "all hands on deck" in the contact centers of retailers. And, as we move into what can best be characterized as the "Omni-channel Era" when it comes to providing a compelling customer experience, retailers are busy transforming virtually every aspect of how to provide such experiences. [ Read More ]
10/31/2014

When it comes to Contact Center Agents 'Mind the Gap'

As content curator and contributor to the Contact Center Solutions Community, part of my function is to review information and insights from around the Web and illuminate them to our readers. In this regard, I would like to recommend an insightful posting from IT-Online titled, "How to differentiate customer experience." [ Read More ]
10/30/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!