Contact Center Solutions Featured Article

Nevahold 'Consumer Advocates' Amplify Your Tweets to Companies

February 14, 2013

What do you do if you have a complaint or an unresolved issue about a company? Ten years ago, you might have picked up the phone. Maybe sent an e-mail. Today, if you’re a tech savvy person, however, it’s likely that you seek out the company’s Facebook (News - Alert) page or send a Tweet. After all, there’s no complaint more effective than a public complaint, right?

Maybe.

If you have a lot of Twitter (News - Alert) followers, you have a significant amount of power as a consumer. No company with any sense likes to see a Tweet that airs negative information or opinions about the company to dozens, hundreds or even thousands of potential customers. Most companies today at least monitor Tweets about their business, and a significant portion of them have a system in place for damage control due to negative tweets.

But what if you’re not a Twitter user or you don’t have enough followers to make a difference? Enter Nevahold, a company that exists to amplify social media to give consumers more power. According to the company, its goal as a customer service application is to “leverage the social influence of its community to help users get their voice heard by companies.”

Essentially, Nevahold is designed to be a better way to pursue help on a product or service issue from companies and through the collective voice of the community, so you can get quicker responses to your problems. (Of course, you can also use it to say good things about companies, too.)

To begin a campaign, consumers add #nevahold to their tweets to brands or companies, and Nevahold amplifies their voice with the help of “consumer advocates,” or other people with Twitter accounts and a significant number of followers who believe in changing the status quo and taking action to remedy bad customer service or bring to light companies providing exceptional customer service, says the company. Advocates sign up and allow Nevahold to tweet from their account once a day to encourage companies to respond more quickly, giving the power back to the consumer.

“By signing up as an advocate, you can help other consumers get responses by re-tweeting consumer’s questions or praise to brands from your twitter account once a day,” said Kena Amoah, founder and CEO of Nevahold. “The cool part is you can opt out at any time and also choose the industry you feel needs better customer service.”

You can sign up or see how it works in more detail at www.nevahold.com.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

Logitech's USB headset H570e to Enhance the UC Experience

With workplaces constantly changing, there has been an accelerated demand for software and headsets; while the transition to a softphone is almost automatic, the search for a good affordable headset that's tuned to unified communications platforms isn't easy. However, Logitech has a new comfortable one lined up that might just suit their needs-the USB headset H570e. [ Read More ]
07/28/2014

Talk2Rep Partners with Lighthouse Works

Talk2Rep, Inc., a national business process outsourcing (BPO) provider based in Florida, has entered into a strategic partnership with Lighthouse Works. This partnership offers improved job opportunities for people who have poor visions. [ Read More ]
07/28/2014

Contact Center Solutions Week in Review

The Contact Center Solutions Community this past week once again delivered an eclectic mix of industry recognition, news about job opportunities/or lost ones, industry growth, new capabilities and some trend spotting. [ Read More ]
07/26/2014

Cairn Housing Association Deploys Netcall's Customer Engagement Suite

Cairn Housing Association has chosen Netcall's customer engagement suite to improve the way it interacts with customers. The not-for-profit Scottish organisation has intentions to enhance its service delivery by using social media analysis and engagement capabilities, for the first time ever. [ Read More ]
07/25/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!