In the days of intense competition, keeping customers satisfied is as important as winning new customers. Sometimes, a company can make a name for itself solely on the type of customer experience it provides. Similarly, there are endless instances of good products which have failed to make a mark simply because the company did not provide a customer experience worth remembering.
Realizing this, Interactive Intelligence has joined The Customer Experience Professionals Association (CXPA) as its latest corporate member and Silver Sponsor.
The newest CXPA Corporate Members include OTEAcademy SA, Bennett Next, Touchpoint Dashboard, Genesys, Harvard Pilgrim and Sage.
According to the organization, membership and participation has gradually increased since its founding in 2011. Now, it has education excess of 1,700 members in its community. As companies look to share, learn, network, and improve the overall quality of the user experience management discipline, the organization's innovative offerings continue to attract new participants.
The members of CXPA include individuals looking to make their mark on the profession, and firms that want to make an identity for themselves in their industries. It offers valuable professional development and networking opportunities available nowhere else. CXPA also works to provide wider advantages. For both consumers (B2C) and business (B2B) customers, the organization’s members come together to establish best practices and promote a better appreciation of the discipline of customer experience.
“Our newest members come from several different countries, demonstrating the global importance of the customer experience discipline, as well as the value of the CXPA's offerings," said Bruce Temkin, CXPA co-founder and chair. "It will be exciting to watch the synergies grow in our international community of CX practitioners, as our members share their experiences and successes and make connections across national boundaries.”
In 2011, Sprint joined Customer Experience Professionals Association (CXPA) as a founding corporate member. The company joins more than 30 other Founding Corporate Members of CXPA, as the first wireless carrier to become a member of the global industry trade group. This group looks to produce and maintain an overall positive customer experience. Sprint identifies the critical importance of enhancing the overall experience for its customers.
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