Astute Solutions Unveils Social Relationship Management (SRM) Tool

Astute Solutions, a provider of customer experience technology solutions, announced the launch of a social relationship management (SRM) tool under the name Astute SRM.

The new Astute SRM helps users monitor, analyze and manage social media data. It allows marketing and communications professionals to close the gap between gathering social network data and using it to strengthen customer relationships. 

The social media management solution monitors millions of sites, including blogs, Twitter, YouTube and Facebook (News - Alert), and finds the conversations most relevant to a brand and business. It offers the ability to listen, analyze, manage and engage in the social arena.

With its extensive workflow capabilities, Astute SRM routes priority issues to the right person at the right time to their inbox, mobile device, browser, instant messenger, or CRM tool. The real-time auto-trending feature helps identify social topic trends and saves staff time in identifying trends.

The social CRM tool also includes geo-post pinpoint analysis to street level; association tracking of competitors, threats, products, topics and hashtag; threat tracking and alerts for crisis management; and user-controlled, custom analytics dashboards.

Alex George, chief technology officer at Astute Solutions, said, "Historically, it has been difficult for marketing agencies to cost-justify a powerful social media management tool.  By leveraging our vast experience managing customer data for Fortune 1000 brands, we have been able to create a comprehensive SRM solution that delivers robust, tailored data at a fixed, affordable price.”

Astute SRM clients have the flexibility to utilize the social data tools for their own interests as well as their clients. They can search topics, products, categories and competitors at no additional cost.

The SRM service is offered at a base package that provides access to unique active search streams for as low as $250 per search.  

The solution benefits public relations firms and other marketing consultants as it provides them with the flexibility to utilize the social data tools for their own interests as well as their clients. Agencies can add searches to support their own marketing and research needs, or new business efforts.

Bryan Haviland, who manages Astute Solutions' Agency Channel division, said, “We created Astute SRM with agencies in mind.  The base package includes 10 unique active search streams a month.  Astute customers dictate how the search streams are used from month to month.  This gives agencies the ability to deliver search solutions to their clients, while enhancing their own growth opportunities at the same time.”

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